How to Display Products at Trade Shows

Displaying [physical] products at your booth?

Ask yourself 3 questions:

… What are you trade show objectives?

… What kind of customer journey do you want to create?

… How do you initiate conversations that can be continued beyond the event?

The benefits

A range of products can attract a diverse audience.
Make sure you select products that are in your customer's interest. Less is [often] more.
Displaying physical products offers a hands-on experience.
This is great if your offer depends on your guests seeing, touching, and feeling your products.
Products serve as excellent tools for live demonstrations
– e.g of new offers to showcase functionality and benefits firsthand.

The Challenges

Attendees typically have limited time at trade shows.
Demonstrating numerous products may result in insufficient time to thoroughly explain each one.
Too much information/products can unintentionally overwhelm visitors.
And if everything has been revealed at the show, what’s the incentive to keep talking/follow-up?
The costs associated with transporting, setting up, and maintaining products can be high.
Consider which products you really want to showcase.

Customer Case: Blending products and technology

79% increase in Sika’s scanned leads from their previous trade show.

Sika Sell safety shoes for professional. Explore their 3D trade show booth, showcasing:

It has been an extremely rewarding experience to integrate technology as support for our products.

We deliberately chose to minimize the number of physical products at our booth with the intention of allowing technology to capture visual attention.

Through the use of NFC technology, we have implemented an innovative approach that enabled visitors to distinguish product information on the screens by scanning the respective product.

This interactive approach hasn't just helped us share detailed product info in a more exciting way but has also allowed us to present detailed product information in a more dynamic manner, creating an engaging and unique experience for our visitors.

We noticed significant enthusiasm and interest among those who visited our booth, confirming that the technology has contributed to highlighting and improving our presentation.

- Jeanette Højris Brøchner, Marketing Coordinator, Sika Footwear

To Display or Not to Display Products

Should you bring products to your exhibition? If yes, how many? And what about technology?
These are elements trade show expert Jakob Dyrbye and digital specialist Faris Hasan discuss in this epsiode.

Get a free initial talk

Do you want to train your team without your budget crashing?

Take your trade show to the next level with one of our online courses or workshops. We will guide you how to implement them at your company, so you and your team get the best start.

Contact us

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How to Display Products at Trade Shows

Displaying [physical] products at your booth?

Ask yourself 3 questions:

The benefits

The Challenges

Customer Case: Blending products and technology

To Display or Not to Display Products

Get a free initial talk

Do you want to train your team without your budget crashing?

Contact us

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