Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Don’t worry – We got your back.
With the right starting point, we guide you trough the basics …
[In short, easy-to-understand videos]
We know that trade show planning is a huge task [I’m sure you heard this many times]
And that many of you [trade show planners] are one person armys.
And on top of that there are 1 million details you need to take care of.
:: This course is NOT about the details, it’s about how to make your hard work pay off.
This course is for you [and your team] so you can plan, execute and follow up on your guests.
AND finally can celebrate your succes TOGETHER.
Trade shows are team work
Forget about rocket science and hour long videos.
Jakob Dyrbye, owner of The Trade Show Academy with 30+ years of experience, will guide you trough.
We’re getting straight to the point with useful and easy-to-implement methods and tools that will get you and your team over the finish line.
Served in enjoyable, short video presentations.
Fantastic teaching! Everyone - from beginners to seasoned pros - feels well prepared We left with a new mindset about trade show behavior
and a shared understanding of what it entails with everything
from roles and responsibilities to signal value.
We all feel well-prepared for our next event.
Jakob conveyed the material in an easy-to-understand, effective and professional manner.
We got a noticeable change - new and useful knowledge, a shared understanding and alignment and specific tools to strengthen value creation in our trade show work.
I can highly recommend.
Ask yourself:
Are you new [or quite new] to trade shows?
Would you just love to learn about trade shows the right way instead of learning by doing – AND spending a lot of money that you don’t know is coming back – doing just that?
Wouldn’t it be fantastic if you could align everyone from the individual team member all the way to top management?
Wouldn’t you just love to possess knowledge about trade shows than no other have?
Wouldn’t it be great to impress your boss and team members?
Then we believe this course is for you.
This is where you start. The clearer your trade show objectives are, the easier it is for you and your team to KNOW whar you gain from the trade show and if it’s worth the time and money to attend 👏 If you do nothing else, do this.
This course is the most important course of all. If you do nothing else … do this.
Our mindset and all our knowledge is built around this:
When you set objectives you know if you reached them. AND you know where to optimize and improve your activities.
Without clear objectives its impossible to KNOW if you reached them.
Therefore as a bonus we’re giving you our ‘Set Clear Objectives and Achieve Measurable Results’ course.
We’ll dive into the difference between purpose and objectives.
Clear objectives are crucial for improving your trade show results and achieving your business objectives. By utilizing this methodology, you can optimize your trade show performance and successfully meet the expectations of your team as well as management
We walk through a theoretical approach with definitions and understanding of success, purpose, and objectives.
And why setting clear objectives for your trade show participation are essential for success.
I this modul we’ll go into a more practical approach, where we via best practices, and exercise dive into how to formulate clear goals and measurable objectives.
The objective-setting method eliminates guesswork and delivers measurable results, which positively impact your trade show performance.
Using S.M.A.R.T objectives
In this worksheet you write down your personal objectives, your departments or teams objectives and your company objectives
Summary of the most important factors of goal and objective setting.
By the end of the course, you’ll have the tools and techniques you need to approach trade shows and objective-setting with confidence, creativity, and a results-driven mindset.
80% of your guests ONLY remember their interaction with staff. Not the color of your booth or your products – they remember your staff. And that is why it is so important that they are well trained.
Here we introduce the course outline and what to expect from the lessons.
🎥 2.1 Framing the trade show as a play [3.14 min.]
We look at the trade show as a play – because it’s the same mindset you need to use to prepare for a trade show or event.
🎥 2.2 You’re on stage [6.10 min.]
We investigate which elements you need to cover to make sure your staff know their responsibilities, roles, and etiquette.
🎥 2.3 Collection of information [3.03 min.]
What information do we need? How do we share it?
🎥 2.4 Pre-show rehearsal – know your stage [3.00 min.]
Navigating the booth to optimize your staff’s performance and your customer’s experience
🎥 3.1 Who’s on the staff member list? [3.24 min.]
In this section we’ll present how to choose staff members. For each trade show and event, different personality and professional qualifications are required.
🎥 3.2 Setting demands for your team [2.08 min]
How to set demands for your staff to maximize booth traffic, generating leads, and delivering a positive attendee experience
🎥 3.3 Choose a Team Captain [1.46 min.]
How to choose a booth captain to best ensure a successful trade show experience for your whole team.
🎥 3.4 Insights, performance and Celebration [2.06 min.]
Discover how to motivate your team and how to effectively manage the booth, crowds, feedback and time slots
📖 3.5 [GUIDE] Dos, and don’ts
We’ll walk through the dos and don’ts.
🎥 4.1 Sales Representative – Key Point of Customer Contact [2.30 min.]
We discuss different sales personas. Elevate your trade show selling with effective tactics – no matter the line of business you are in.
🎥 4.2 Before, during, after – Conversion from fair to fair [3.03 min.]
How to think about conversion from exhibition to exhibition – before, during and after the trade show or event.
🎥 5.1 Playbook – Collect and systemize experiences [2.11 min.]
By making a plan (well before the show) and executing it, you’ll experience better results. We talk about creating a playbook to collect and systemize experiences
📖 5.2 [CASE]
We show you a real-life example from a Danish company using staff training to gain better, more measurable results
🎥 6.1 Summary [2.19 min.]
Here we will sum up the most important factors, so you are ready to plan your next trade show or event with your whole team.
This is for you who wants an easy method to STOP missing out on potential customers. How to make a strict follow-up-plan. Your team will all know WHO follow up and when?
🎥 1.1 Introduction [1.37 min.]
We’ll start at the beginning. What is lead generation and why is it important? If you don’t know what is before the course, you’ll definitely know after.
We answer these questions:
Topped off with with practical tips and tricks to collect and organize data.
It is a lot easier to work with lead generation, if you know why qualification of leads is important. Of course followed by simple methods for qualifying leads.
As well as practical tips and tricks to validate, evaluate and improve quality of leads.
Because we want quality over quantity. And we want to make it as easy for sales to follow-up with people, who are actually interested in our products or services.
Is there (almost) anything more annoying than not knowing who is responsible for your lead generation? That is exactly the issue we tackle in this module.
You’ll learn:
Now that we understand what lead generation and leads are, how to qualify and take ownership of them, we are ready to apply this knowledge via a workshop, tools and exercises.
We’ll finish off the course by summarizing the key points of this Trade Show Lead Generation course and topping it off with a quiz.
The Lead Generation course has changed the way we approach trade shows.
We’ve learned useful and practical tips and models on how to qualify our visitors.
Before, our trade show participation was based on gut feeling – we thought things went well because there were lots of visitors, and we were busy – without really knowing whether it was worth the money and effort.
[We used to collect business cards and notes in piles, which were hard to sort through later]
This course has given us great tools to qualify leads right away, making follow-ups more focused and faster.
Now, we have a clear strategy: We sort leads into 3 categories, follow up systematically, and measure our success with real numbers.
Your investment in training your team
with the right mindset, skills and tools to excel – is only:
EUR 452 + VAT.
Suddenly we have this common language for how we talk, plan and attend trade shows. The videos become a useful tool that we can watch over and over. It has given us an advantageous edge, and I highly recommend this to individuals in my network and across various sectors, as I genuinely believe it is valuable for exhibitors. I rate the course 5 stars!
Consider:
If you could DOUBLE your qualified leads
and get the secret to deliver the BEST possible show.
Would you hop on board?
Shop 3 courses
Save 15%
Shop +3 courses.
Save 30%
Shop +5 courses
Save 40%
Tailor-made courses
Contact us
Do your colleagues jump up and down in pure happiness when you pick them for your next trade show or event?
Or does it more go something like this:
… “NO.”
… “Not me, I hate it.”
… “I never know what to say.”
… “I don’t know how to reach out to the guests.”
… “What if they ask about our products, I don’t know enough about them.”
Your guests won’t necessarily remember your text or the nice color on your wall, but the experience you staff provided. And they will associate this experience with your brand.
Remember, exhibiting is people business
This is why trade show staff training is the best investment you can do before any show or event. We will help convert the most sceptic colleague into the best ambassador. And give you all our best tips and tricks for trade show staff training, so your team can give a performance of a lifetime.
Something that we often get asked: “How do I strike up a conversation? I don’t know how to best engage in meaningful conversations to draw people in”
You’re not alone. Approaching people in a trade show or event setting is not your average sales spot. Luckily, there is something that can be done – find your unique angle.
We are giving you 12 ways you can communicate effectively and initiate conversations, so even the most introvert person can articulate key information and greet new prospects. You can download the guide as a PDF. Once you have purchased the course, the content will be yours!
To make it easy for you, we’ve made a template that you can download, copy and fill out with your own information!
How do you make sure that business procedures and internal agreements are kept going forward, even if it is not the same staff attending event after event?
It’s simple. You make a playbook. The playbook serves as a model and guide for planning, execution, and evaluation of the trade fair. It is a comprehensive outline of the strategies, tactics, and procedures to secure a successful trade show or exhibition.
Our ‘Playbook: How to Plan, Measure and Optimize Event Activities’ contains:
Save 15%
Save 30%
Save 40%
Contact Us
Got questions or want team access?
Write a mail to us at contact@thetradeshowacademy.com
You can unsubscribe at any time. By filling out the form, you accept to receive news and promotional material from us. Read more in our privacy policy
© 2023 thetradeshowacademy.com – Designet af Aveo web&marketing
