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Your exclusive webinar offer

With this bundle of courses you will be able to dive even deeper into the 3 topics discussed at the webinar. 

And you get the course “Set Clear Objectives” for FREE, because as we agreed: Without objectives there will be no measurable succes… AT ALL 😉

Extended Staff Training

Having a well-trained staff can make all the difference in the amount of quality leads and sales generated.

This bundle is designed to equip you with the skills and tools needed for your team to create an impactful and memorable presence at trade shows.

You and your team are not just standing at a booth – you’re creating an experience that leaves a mark with your guests that creates real value for your company.

Shop and save 50%

Purchase for € 629. Before € 1258

*Course: “Set Clear Objectives and Achieve Measurable Results” Included for FREE
**All prices exclusive of VAT 

Courses included:

Discover how clear objectives and measurable results unite your team and make them focus on your common objectives.

You will also:

  • Get the tools to answer the two most important questions:
    Why are you attending, and what do you want to achieve? 
  • Use objective-setting exercises to gain clarity and align your team’s resources and efforts more effectively
  • Gain actionable insights into your trade show performance with data-driven results


Read much more about the course here

*This course is included for FREE (Value of € 332)

85% of an exhibitor’s success depends on the staff performance. It is your staff [and not your booth] that makes ALL the difference.  

In this course you will discover how to:

  • Create a high-performing team: Align expectations, motivations, and roles and responsibilities
  • Equip your staff with the right mindset, skills, and tools to be confident and excel at the fair.
  • Get effective communication and booth management skills for increased visitor engagement.


Read much more about the Trade Show Staff Training course here

Effectivize the way you plan, design and measure your booth activities by adapting the zone mindset. ​

In this course, you will learn how to:

  • Map out your booth with 5 key areas and make every corner count.
  • Optimize your guests’ experience and journey from start to finish.
  • Choose measurable activities that meet your objectives​.

Read much more about the course here

42 % of visitors NEVER receive the promised materials. WHAT?

In this course, you will: 

  • Discover how to define leads and how you plan next step.
  • Learn how to effectively follow up on your trade show leads.
  • Understand best practices within lead generation before, during and after your trade shows.
  • Learn how to develop a lead generation plan across your marketing and sales team.


Read much more about the Lead Generation course here

Michael Bekker – Business Development Director, Dedicom
It works! 30% of our trade show leads converted to clients.

A large part of our success can be credited to Jakob Dyrbye and The Trade Show Academy.
Especially measured by the qualified leads we brought home, where several now are great customers.

Jakob supported us from start to finish and was 110% committed throughout. He provided fantastic sparring and guidance.

We were well trained, and knew exactly what to do and say.
Christoffer Back – Group Sales & Marketing Director, Ocee & Four Design
Jakob offered real-world examples that illustrated his points, giving us a clear idea of what we could do to improve our own exhibition and trade show return on investment.

His presentation was a valuable resource for anyone looking to enhance their trade show presence and marketing efforts.
Sarah Wöhliche Pedersen – Communications Consultant, Industriens Uddannelser
Fantastic teaching. Everyone - from beginners to seasoned pros - feels well prepared.

We left with a new mindset about trade show behavior and a shared understanding of what it entails
- with everything from roles and responsibilities to signal value.

We were all well-prepared for our next event.
Mette Skovgaard Petersen – Head of Communication and Marketing, Wicotec Kirkebjerg
Jakob conveyed the material in an easy-to-understand, effective and professional manner.

We left with a noticeable change - new and useful knowledge, a shared understanding and alignment,
and concrete tools to strengthen value creation in our trade show work.

I can highly recommend.
Kasper Feldt – Consultant and Sales Manager, Cobi Rehab
I would give 5 stars for Jakob's knowledge bank.

The videos from The Trade Show Staff Training Course become a useful tool that we can use as a team.

We suddenly have a common language for how we talk, plan and attend trade shows.

It is a whole new way of thinking – a different mindset.
Michael Bekker – Business Development Director, Dedicom
It works! 30% of our trade show leads converted to clients.

A large part of our success can be credited to Jakob Dyrbye and The Trade Show Academy.
Especially measured by the qualified leads we brought home, where several now are great customers.

Jakob supported us from start to finish and was 110% committed throughout. He provided fantastic sparring and guidance.

We were well trained, and knew exactly what to do and say.
Pia Marie Schougaard – Owner, Coredesign
Wow. What a rewarding aha-moment!

Under Jakob Dyrbye's guidance, I uncovered a world beyond my expectations. Trade show planning revealed itself not just as logistics, but as a colorful, in-depth, and psychologically intriguing world.

A kind of theater where every element, from the booth layout and zones to the use of colors, plays a crucial role in the stories and experiences we create for our visitors.
Christoffer Back – Group Sales & Marketing Director, Ocee & Four Design
Jakob offered real-world examples that illustrated his points, giving us a clear idea of what we could do to improve our own exhibition and trade show return on investment.

His presentation was a valuable resource for anyone looking to enhance their trade show presence and marketing efforts.
Sarah Wöhliche Pedersen – Communications Consultant, Industriens Uddannelser
Fantastic teaching. Everyone - from beginners to seasoned pros - feels well prepared.

We left with a new mindset about trade show behavior and a shared understanding of what it entails
- with everything from roles and responsibilities to signal value.

We were all well-prepared for our next event.
Mette Skovgaard Petersen – Head of Communication and Marketing, Wicotec Kirkebjerg
Jakob conveyed the material in an easy-to-understand, effective and professional manner.

We left with a noticeable change - new and useful knowledge, a shared understanding and alignment,
and concrete tools to strengthen value creation in our trade show work.

I can highly recommend.
Lukasz Marusia – International Sales Director, Clever Frame International
We wanted to get the most effective strategy in place for our most important fair, EuroShop.

Jakobs vast knowledge changed our approach and perspective of stand design and roles. After the workshop, we were definitely better prepared and had a more extensive outline of our mission.

We would recommend Jakob to any company looking to improve their face-to-face marketing performance.
Kasper Feldt – Consultant and Sales Manager, Cobi Rehab
I would give 5 stars for Jakob's knowledge bank.

The videos from The Trade Show Staff Training Course become a useful tool that we can use as a team.

We suddenly have a common language for how we talk, plan and attend trade shows.

It is a whole new way of thinking – a different mindset.
#1

Shop and Save 50%

You get 50% OFF on the “Extended Staff Training” course-bundle and you will be able to dive even deeper into the 3 topics discussed at the webinar. 

Yes, please! I want to make a trade show turnaround AND save 50%
#2

Don't Miss Your Offer

Your special webinar offer expires this Friday, October 11, 2024 at 2 PM (Copenhagen Time, GMT+2).

Yes, please! I want to make a trade show turnaround AND save 50%
#3

... But Why?

We want you to be successful at your next trade show. We want you to do great…

We want to make your colleagues and CEO your biggest fans.

Yes, please! I want to make a trade show turnaround AND save 50%

Jakob Dyrbye will be your sparring partner

His knowledge of trade shows, exhibitions and events extends over 30 years. 

It’s his passion, and love, for trade shows that drives his high ratings and overwhelmingly positive feedback 
from marketing, sales, HR and managers, who he has taught and trained since 2009.

Jakob has spent countless hours at exhibitions and trade shows around the world as a professional observer and partner. 
This knowledge he always uses in his teaching to give real-life examples and personal experiences.  

So, you do not only get one of the most competent trade show experts
– you also get a pretty experienced public speaker and educator.

He has trained people varying from international companies to 1-person companies.

Make your colleagues and CEO your biggest fans

… By transforming your trade show into to a strategic and measurable activity

Yes! I want to be a trade show champ
- Let me get the 4 courses

Get the courses and tools you need to turn your trade show participation
into a measurable activity that supports your business’s objectives.

With your courses you can look forward to:

  • Achieving a new mindset and competitive advantage
  • Aligning your marketing and sales team
  • Unlocking how to attract the right guests
  • Smiling at Jakob's quirky humor - at least once
Pay once. The courses are yours for life. Right now only € 629.
Yes please – I need that >>>

Can you afford
NOT to train your team?

“Do you know that 85% of an exhibitor’s success depends on the performance of the staff?

Countless man-hours and vast economic resources go into trade shows, exhibitions, and events around the world.

Yet very few of us can pinpoint the specific benefits these investments provide, why I ask: can you afford not to train your team?”

– Jakob Dyrbye, Trade Show Expert

Let's talk about your trade show

If you have any questions or requests, please let us know. 

Since 2009, we have hosted seminars and workshops for +10.000 marketing, HR and sales professionals wanting to achieve success with their trade shows and events
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