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We all fight for one thing:
Each other’s time.
Today we hope you will invest a few minutes of yours.
In trade show and event planning, it’s easy to get consumed by logistics.
In fact, trade show coordinators spend up to 90-100% of their time on this.
… 𝘊𝘳𝘦𝘢𝘵𝘪𝘯𝘨 𝘢 𝘣𝘦𝘢𝘶𝘵𝘪𝘧𝘶𝘭 𝘣𝘰𝘰𝘵𝘩
… 𝘖𝘳𝘥𝘦𝘳𝘪𝘯𝘨 𝘮𝘢𝘵𝘦𝘳𝘪𝘢𝘭𝘴 𝘢𝘯𝘥 𝘵-𝘴𝘩𝘪𝘳𝘵𝘴
… (𝘠𝘰𝘶 𝘤𝘰𝘯𝘵𝘪𝘯𝘶𝘦 𝘵𝘩𝘦 𝘵𝘰-𝘥𝘰-𝘭𝘪𝘴𝘵)
Creating an impressive booth is vital.
But the heart of a trade show is the interaction it fosters — the meeting between people.
Our advice?
Allocate time not just for logistics but for creating irresistible, personalized interactions.
Ask yourself: Why should visitors come? How can you make their visit worthwhile, beyond a beautiful scenography?
Should you bring products to your exhibition? If yes, how many? And what about technology? These are elements trade show expert Jakob Dyrbye and digital specialist Faris Hassan discuss in today’s epsiode.
Today we draw parallels to the theater. How can the theater be compared to trade shows? – covering actors, audiences and manuscripts. And why is staff training essential for success?
Want to maximize your efforts during your exhibition? Tune in to hear what steps you can take to map out the perfect customer journey and create memorable guest experiences.