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We all fight for one thing:
Each other’s time.
Today we hope you will invest a few minutes of yours.
In trade show and event planning, it’s easy to get consumed by logistics.
In fact, trade show coordinators spend up to 90-100% of their time on this.
… ๐๐ณ๐ฆ๐ข๐ต๐ช๐ฏ๐จ ๐ข ๐ฃ๐ฆ๐ข๐ถ๐ต๐ช๐ง๐ถ๐ญ ๐ฃ๐ฐ๐ฐ๐ต๐ฉ
… ๐๐ณ๐ฅ๐ฆ๐ณ๐ช๐ฏ๐จ ๐ฎ๐ข๐ต๐ฆ๐ณ๐ช๐ข๐ญ๐ด ๐ข๐ฏ๐ฅ ๐ต-๐ด๐ฉ๐ช๐ณ๐ต๐ด
โฆ (๐ ๐ฐ๐ถ ๐ค๐ฐ๐ฏ๐ต๐ช๐ฏ๐ถ๐ฆ ๐ต๐ฉ๐ฆ ๐ต๐ฐ-๐ฅ๐ฐ-๐ญ๐ช๐ด๐ต)
Creating an impressive booth is vital.
But the heart of a trade show is the interaction it fosters โ the meeting between people.
Our advice?
Allocate time not just for logistics but for creating irresistible, personalized interactions.
Ask yourself: Why should visitors come? How can you make their visit worthwhile, beyond a beautiful scenography?
ย
Should you bring products to your exhibition? If yes, how many? And what about technology? These are elements trade show expert Jakob Dyrbye and digital specialist Faris Hassan discuss in today’s epsiode.ย
Today we draw parallels to the theater.ย How can the theater be compared to trade shows?ย โ covering actors, audiences and manuscripts. And why is staff training essential for success?
Want to maximize your efforts during your exhibition?ย Tune in to hear what steps you can take to map out theย perfectย customer journey and create memorable guest experiences.ย
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