Book The Trade Show Academy

Are you happy with your trade show results?

… Or are you interested in transforming your trade show participation from a “business-as-usual” stand-alone, non-measurable activity to a strategic and measurable initiative that aligns with business goals and drives synergy for other efforts? 

If yes – then you can look forward to gaining a new mindset, aligning marketing and sales, unlocking different trade show skills and applying tools with your team when working with us. 

Of exhibitors can pinpoint the exact outcome of their trade show participation
0 %
Of companies are unaligned across departments of how to define success
0 %
Of an exhibitor's success depends on the performance of the staff
0 %

Our proven 5-step recipe for your trade show success

01. 

Set clear objectives for your trade show

02. 

Design your stand in zones

03. 

Map out measurable activities 

04.

Train your staff – define roles and responsibilities

05.

Set up a lead follow-up process

Michael Bekker – Business Development Director, Dedicom
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It works! 30% of our trade show leads converted to clients.

A large part of our success can be credited to Jakob Dyrbye and The Trade Show Academy.
Especially measured by the qualified leads we brought home, where several now are great customers.

Jakob supported us from start to finish and was 110% committed throughout. He provided fantastic sparring and guidance.

We were well trained, and knew exactly what to do and say.
Pia Marie Schougaard – Owner, Coredesign
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Wow. What a rewarding aha-moment!

Under Jakob Dyrbye's guidance, I uncovered a world beyond my expectations. Trade show planning revealed itself not just as logistics, but as a colorful, in-depth, and psychologically intriguing world.

A kind of theater where every element, from the booth layout and zones to the use of colors, plays a crucial role in the stories and experiences we create for our visitors.
Christoffer Back – Group Sales & Marketing Director, Ocee & Four Design
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Jakob offered real-world examples that illustrated his points, giving us a clear idea of what we could do to improve our own exhibition and trade show return on investment.

His presentation was a valuable resource for anyone looking to enhance their trade show presence and marketing efforts.
Sarah Wöhliche Pedersen – Communications Consultant, Industriens Uddannelser
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Fantastic teaching. Everyone - from beginners to seasoned pros - feels well prepared.

We left with a new mindset about trade show behavior and a shared understanding of what it entails
- with everything from roles and responsibilities to signal value.

We were all well-prepared for our next event.
Mette Skovgaard Petersen – Head of Communication and Marketing, Wicotec Kirkebjerg
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Jakob conveyed the material in an easy-to-understand, effective and professional manner.

We left with a noticeable change - new and useful knowledge, a shared understanding and alignment,
and concrete tools to strengthen value creation in our trade show work.

I can highly recommend.
Lukasz Marusia – International Sales Director, Clever Frame International
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We wanted to get the most effective strategy in place for our most important fair, EuroShop.

Jakobs vast knowledge changed our approach and perspective of stand design and roles. After the workshop, we were definitely better prepared and had a more extensive outline of our mission.

We would recommend Jakob to any company looking to improve their face-to-face marketing performance.
Kasper Feldt – Consultant and Sales Manager, Cobi Rehab
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I would give 5 stars for Jakob's knowledge bank.

The videos from The Trade Show Staff Training Course become a useful tool that we can use as a team.

We suddenly have a common language for how we talk, plan and attend trade shows.

It is a whole new way of thinking – a different mindset.


We can help you
in 3 ways

01. We work together with you and your team, from before your show to beyond the finish line 

We work together in 3 workshops: before, during and after the trade show. 

  • We walk through everything from planning to the evaluation of your participation.
  • Together we will create a masterplan with common objectives, teach you how to reach them, follow-up, and how to measure your success.
  • You and your team will also get access to one or more of our online courses. We recommend watching them before we start the collaboration. 
02. We teach you how

Book Jakob Dyrbye for a workshop with you and your colleagues. 

  • You will work with your objectives, learn how you reach them and measure your succes.
  • You will work with your new mindset, and make trade shows a company effort.
  • You also get access to one or more of the courses for you to dive deeper into.
03. You do it yourself [with a little help from our courses]

You are determined to show your colleagues, that trade shows can be a measurable activity that supports your business’s objectives.

  • You go through one or more of our courses, and become a trade show expert on your own.

Jakob Dyrbye will be your sparring partner

His knowledge of trade shows, exhibitions and events extends over 30 years. It’s his passion,
and love, for trade shows that drives his high ratings and overwhelmingly positive feedback
from marketing,
sales, HR and managers,who he has taught and trained since 2009.

Jakob has spent countless hours at exhibitions and trade shows around the world as a professional
observer and partner. This knowledge he always uses in his teaching to
give real-life examples
and personal experiences.  
So, you do not only get one of the most competent trade show experts
– you also get a pretty experienced public speaker and educator.

He has trained people varying from international companies to 1-person companies.

Can you afford
NOT to train your team?

“Do you know that 85% of an exhibitor’s success depends on the performance of the staff?

Countless man-hours and vast economic resources go into trade shows, exhibitions, and events around the world.

Yet very few of us can pinpoint the specific benefits these investments provide, why I ask: can you afford not to train your team?”

– Jakob Dyrbye, Trade Show Expert

Let's talk about your trade show

We look forward to meeting you! 

Since 2009, we have hosted seminars and workshops for +10.000 marketing, HR and sales professionals wanting to achieve success with their trade shows and events