WEBINAR SERIES

HOW TO GET SUCCESS
– BEFORE, DURING AND AFTER
YOUR EXHIBITION

In this webinar series you get 3 sessions that each target a vital part of your trade show success. Filled with tools, tips and insights – no matter your industry or company size.  

BUY THE WEBINAR SERIES NOW

Pay once. The webinars are yours for life. Right now only € 26  

★★★★★
Annette Henriksen, Sales Coordinator, Insatech
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What a great, interesting, and super relevant webinar! You’ve been with us at the firm before to help prepare for our trade shows, so it was great to have everything laid out again today. I really appreciate that and the way you presented it.

One key takeaway for me is that we need to get better at setting clear expectations for our team – especially when it comes to defining our purpose and who we’re trying to reach.

★★★★★
Line Skipper Marx, Partner, Wellsystem Scandinavia
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Thank you for a great webinar, Jakob!
Fantastic presentation – with tips that can be directly implemented at our next trade show.

★★★★★
Jesper Frost, Head of Business Development, Agenda Group
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Thank you for another inspiring webinar with valuable insights.

The case and examples you provided made following up on leads incredibly easy and efficient for me and the rest of the team at the booth. Your insight on the critical timing of follow-ups –especially in those first few days after the trade show – was spot on!

★★★★★
Annette Henriksen, Sales Coordinator, Insatech
Read More
What a great, interesting, and super relevant webinar! You’ve been with us at the firm before to help prepare for our trade shows, so it was great to have everything laid out again today. I really appreciate that and the way you presented it.

One key takeaway for me is that we need to get better at setting clear expectations for our team – especially when it comes to defining our purpose and who we’re trying to reach.

★★★★★
Line Skipper Marx, Partner, Wellsystem Scandinavia
Read More
Thank you for a great webinar, Jakob!
Fantastic presentation – with tips that can be directly implemented at our next trade show.

★★★★★
Jesper Frost, Head of Business Development, Agenda Group
Read More
Thank you for another inspiring webinar with valuable insights.

The case and examples you provided made following up on leads incredibly easy and efficient for me and the rest of the team at the booth. Your insight on the critical timing of follow-ups –especially in those first few days after the trade show – was spot on!

Want to make your colleagues and CEO your biggest fans?

Discover how to improve your planning, execution and follow-up = more trade show SUCCESS 

WEBINAR 1: PLANNING

Strengthen your Trade Show Performance

WHAT WE COVER:
  • Only 50% set clear objectives
    We dive into why your objectives are KEY to your succes and how to use them
  • 68% of exhibitors are internally unaligned in terms of defining success
    We cover how to align your [sales and marketing] team.
  • Getting buy-in
    We give you tips to get the necessary support and buy-in from management.
WEBINAR 2: EXECUTION

3 Steps for Effective Performance
on the Trade Show Floor

WHAT WE COVER:
  • 87% of your success depends on your team's performance
    We talk about the importance of staff, training and roles.
  • Activities that attract the right guests
    We talk about activities in the [5] booth zones and designing customer journeys.
  • Planning next steps
    How to follow up – right at the booth.
WEBINAR 3: FOLLOW UP

AFTER the Trade Show: How to Win the Battle
– 5 things you can AND must do

WHAT WE COVER:
  • Did you meet your objectives?
    We'll talk about how to evaluate your results.
  • Make sense of your ROI and ROO
    Numbers matter. We'll share how to get a clear picture.
  • Follow up - FIRST
    Up to 50% of visitors choose the exhibitor that contacts them first.
  • Building value in the long run
    It's not just about the short-term wins.
  • Share the wins
    ... And get buy-in.

Uncover how to strengthen your tactics for trade show success
– even if you have a “John” in your organisation 

★★★★★
Hannah Petersen, Head of Communication and Marketing
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I became extra aware on where we are weak - and to be honest, I have my own "John"s in the organisation and I am more than sure that it will be a long way to teach these "old dogs" new tricks - but I'll try.

Some of the insights - like counting - I can implement. But Staff Training and roles are going to be a "bit" tougher 😉.
Most of all, you confirmed my intuition on how to conduct our exhibition presence.

Thanks for a very good webinar 👍

... and do you:

Work in Sales, Marketing, HR or Events
and play an active role in your company’s trade shows?

Want better results
and to get ahead of your competitor?

Want to KNOW the value
your trade show brings?

Uncover how to strengthen your tactics for trade show success
– even if you have a “John” in your organisation 


I became extra aware on where we are weak - and to be honest, I have my own "John"s in the organisation and I am more than sure that it will be a long way to teach these "old dogs" new tricks - but I'll try.

Some of the insights - like counting - I can implement. Staff Training and roles are going to be a "bit" tougher.

Most of all, you confirmed my intuition on how to conduct our exhibition presence.

Thanks for a very good webinar 👍

- Hannah Otto, Head of Communication and Marketing

... and do you:

Work in Sales, Marketing, HR or Events
and play an active role in your company’s trade shows?

Want better results
and to get ahead of your competitor?

Want to KNOW the value
your trade show brings?

Great news!

These webinars will help kickstart the process of turning your trade show participation into a measurable activity that supports your business' objectives
You can look forward to:  
  • Getting tips to plan, execute and follow-up on your leads
  • Receiving tools – like our objectives sheet and ROI/ROO model
  • Getting examples and real-life cases – so you can be inspired by others
  • Smiling at Jakob's quirky humor - at least once
Yes please - I need that >>

Pay once. The webinars are yours for life. Right now only € 26  

**All prices exclusive of VAT 

★★★★★
Lena Madsen, Marketing Manager, CUBIC-Modulsystem
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It gave me valuable insight into how to best prepare your business to get the most out of trade show participation.
You gain insight into how to set clear goals that optimize and justify attending trade shows.

★★★★★
Matt Jonhson, Event Manager
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Absolutely well executed webinar with brilliant storytelling.


Jakob Dyrbye
will be your host

His knowledge of trade shows, exhibitions and events extends over 30 years. 

It’s his passion, and love, for trade shows that drives his high ratings and overwhelmingly positive feedback  from marketing, sales, HR and managers, who he has taught and trained since 2009.

Jakob has spent countless hours at exhibitions and trade shows around the world as a professional observer and partner. 

This knowledge he always uses in his teaching to give real-life examples and personal experiences.  

Questions?
We got answers

Talk to Faris or Natasja, if you have any questions or would like to know more about the offer. 

Let's talk!

Please write your questions in the box below and we will get back to you as soon as possible – we can’t wait to hear from you. 

Book a
"should I?"-call or demo

Talk to Faris or Natasja, if you have any questions or would like to know more about the offer. 

Let's talk about your trade show

If you have any questions or requests, please let us know.