In collaboration with DI Danish Commerce we hosted a webinar called “How to Achieve Success with Trade Shows in The Future” (Danish). An exciting debate about processes, behavior, and outcome – before, during and after the trade show was the main focus of the day.
During the 1-hour webinar, the 135 participants answered questions about their position on developments in trade fairs and exhibitions.
Interesting was 68% said that don’t have internal agreement on how they define success across departments in the organization.
This creates food for thought, believes Jakob Dyrbye. According to him, this is crucial information, if we want to answer the CFO’s well-intentioned, yet precise question; what do we get for our money?
It sounds obvious, but very often we hear that a given exhibitor hopes that many and even the “right” guests will come. Hope is good, but also very fluffy. Think about it: We have designed a remarkable exhibition stand that we hope will attract guests. When we think about trade fairs in the future, it is important to consider whether you have the right process at hand.
Success with the fair should go from being a departmental matter to a corporate matter. Make sure that the entire company – from management to sales, including HR and marketing – supports the fair by having clear goals and objectives, AND together can share and celebrate the results achieved after the fair.
Think about the fair before, during and after. What can the fair do, what SHOULD it do for you, and what is the natural next step for both you AND your guest?
We want to host the best seminar for you.
And there are LOTS of questions and the topic needs to be elaborated.
We therefore hope you would like to continue and nuance the dialogue together at our seminar in collaboration with Di Danish Commerce on Thursday 25, January 2024.
We look forward to hearing from you!
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