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This course is for you, who wish to take the guesswork out of the equation.
To get the tools you need to start documenting your goals and trade show objectives.
In this course, you get a simple, yet effective exercise that creates structure and sets a clear direction for all team members involved.
You will learn:
The course provides a solid foundation by clearly distinguishing between purpose, goals, and objectives. Even though these concepts are not rocket science, they are crucial for setting a clear direction, especially before a trade show. If you want to understand the relationship between these concepts, I highly recommend this course.
Jakob Dyrbye’s knowledge of trade shows, exhibitions and events extends over 30 years. It’s his passion, and love, for trade shows that drives his high ratings and overwhelmingly positive feedback from marketing, sales, HR and managers, who he has taught and trained since 2009.
He has spent countless hours at exhibitions and trade shows around the world as a professional observer and partner. This knowledge he always uses in his teaching to give real-life examples and personal experiences.
He has a master’s degree in business administration and postgraduate courses with IAA from Reklameskolen and Customer Management Experience from Global CEM.
He’s the owner of design and exhibition agency, Faust Dyrbye that:
Trade shows and events can be a rather large investment in time and ressources.
… But only around 50% of exhibitors set objectives.
And without setting trade show objectives, it can be difficult to determine what success look like, measure your return of investment and align your team.
Do you measure the outcome or performance of your other marketing activities like paid ads, newsletters and sales/orders?
We are guessing the answer is yes.
So why not measure the impact of your trade shows?
Ask yourself:
Do you struggle to measure the success of your trade show attendance?
And have you ever attended a trade show, just because you’ve attended before, because your competitors were there or because it seemed like a nice idea?
Then you are not alone.
However, it’s neither cost-effective nor gives you any insight into the REAL outcome of your trade show.
It becomes what we describe as ‘business as usual’ – we attend, because that’s what we normally do.
If you want to break free from this thinking – we believe this course is for you.
** Get this course for € 0 when you purchase any other course.
Forget about rocket science and 2-hour long videos.
Jakob Dyrbye, owner of The Trade Show Academy with 30+ years of experience, will be your teacher. And he will introduce simple systems and exercises.
The more concrete your objectives are, the easier it becomes for everyone to evaluate whether it’s worth the time and money to participate.
Served in enjoyable, short video presentations.
Module 1 is an introduction to the course.
Effective goal setting is crucial for improving your trade show results and achieving your business objectives.
You will:
We dive into how to:
Summary of the most important factors of goal and objective setting.
Ask yourself:
What if you could create results, instead of hope for them?
Because without clear objectives you risk attracting the wrong visitors, missing valuable leads, and leaving ROI to chance.
So what if you had a simple, repeatable system to define success, track results, and improve – to measure if your trade shows are actually worth your time and money?
Would you hop on board?
If the answer is “YESSSS”, then you will most likely enjoy the course.
Trade shows and events can be a rather large investment in time and ressources. And without setting trade show objectives, it can be difficult to determine what success look like, measure your return of investment and align your team.
Do you measure the outcome or performance of your other marketing activities like paid ads, newsletters and sales/orders? We are guessing the answer is yes.
So why not measure the impact of trade shows?
We know putting down a number or setting KPI’s – key performance indicators – can be perceived as intimidating or threatening.
Often because many believe they can be used as punishment or blame for poor individual performance. But they are truly not. Rather, they are used to track progress and identify areas where improvement is needed. It may help to look at the KPI’s as ways to:
‘Keep People Informed’
‘Keep People Interested’
or ‘Keep People Inspired’
When we start looking at them as a friendly learning tool – that we deal with as a team – we can use them as a resource for success.
And that’s exactly how we want you to kick start this course. So, let’s dive in!
We’ve tried to make it as easy as possible for you to get started, but if need an introduction to our online course, we’ve got you covered.
Do you have any questions or need support with this course, please reach out to us. We look forward to hearing from you!
** Get this course for € 0 when you purchase any other course.
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