Before any trade show or event, you need to start by defining your trade show objectives. You can’t improve what you don’t measure.
Before any trade show or event, you need to start by defining your objectives. You can’t improve what you don’t measure.
Do you struggle to measure the success of your trade show attendance? And have you ever attended a trade show, just because you’ve attended before, because your competitors were there or because it seemed like a nice idea?
Then you are not alone. However, it’s neither cost-effective nor gives you any insight into the REAL outcome of your trade show.
It becomes what we describe as ‘business as usual’ – we attend, because that’s what we normally do. And we want you to break free from this thinking.
This begins with you setting objectives – with a number behind it.
And writing them down. Because you can’t improve what you don’t measure. Stop attending trade shows because “that’s what we normally do” and instead attend trade shows because of actively chosen value-driven and measurable objectives.
This course will help you make the most of every opportunity to generate leads, build trust and strong relations, AND achieve your desired trade show goals and objectives.
So let’s change that!
Get inspiration, new methods and a mindset-approach that can take your trade show performance to new heights.
We are taking you on a course journey with 4 building blocks, where you’ll experience a practical approach sprinkled with a touch of theory.
Module 1 is an introduction to the course.
Effective goal setting is crucial for improving your trade show results and achieving your business objectives. By utilizing this methodology, you can optimize your trade show performance and successfully meet the expectations of your employer
In module 2 we walk through a theoretical approach with definitions and understanding of success, purpose, and objectives. Establishing clear goals and objectives for your trade show participation is essential for success.
In module 3 we dive into a practical approach, where we via best practices, and exercise dive into how to formulate clear goals and measurable objectives. The objective-setting method eliminates guesswork and delivers measurable results, which positively impact your trade show performance.
Summary of the most important factors of goal and objective setting. By the end of the course, you’ll have the tools and techniques you need to approach trade shows and objective-setting with confidence, creativity, and a results-driven mindset.
Meet your instructor, Jakob Dyrbye
Jakob Dyrbye is a trade show and event expert with 28 years of experience (and counting) who has worked with companies such as Siemens, Carlsberg, Unilever and The Danish Armed Forces.
He has a master’s degree in business administration and postgraduate courses with IAA from Reklameskolen and Customer Management Experience from Global CEM.
He’s the owner of design and exhibition agency, Faust Dyrbyethat:
Since 2009 he’s held kick-offs, seminars, webinars for +7000 trade show, event, and marketing professionals in Denmark and abroad. He’s also spent countless hours at exhibitions and trade shows around the world as a professional observer and partner.
Effective goal setting is crucial for improving your trade show results and achieving your business objectives. By utilizing this methodology, you can optimize your trade show performance and successfully meet the expectations of your employer
A theoretical approach where we walk through definitions and understanding of success, purpose, and objectives. Establishing clear goals and objectives for your trade show participation is essential for success.
A practical approach, where we via best practices, and exercise dive into how to formulate clear goals and measurable objectives. The objective-setting method eliminates guesswork and delivers measurable results, which positively impact your trade show performance.
Summary of the most important factors of goal and objective setting. By the end of the course, you’ll have the tools and techniques you need to approach trade shows and objective-setting with confidence, creativity, and a results-driven mindset.
Trade shows and events can be a rather large investment in time and ressources. And without setting trade show objectives, it can be difficult to determine what success look like, measure your return of investment and align your team.
Do you measure the outcome or performance of your other marketing activities like paid ads, newsletters and sales/orders? We are guessing the answer is yes.
So why not measure the impact of trade shows?
With this course, you can take the guesswork out of the equation. Get the tools and exercises you need to start documenting your goals and objectives. And follow a guideline that can be implemented as a roadmap in your pre-show planning phase today.
We know putting down a number or setting KPI’s – key performance indicators – can be perceived as intimidating or threatening.
Often because many believe they can be used as punishment or blame for poor individual performance. But they are truly not. Rather, they are used to track progress and identify areas where improvement is needed. It may help to look at the KPI’s as ways to:
‘Keep People Informed’
‘Keep People Interested’
or ‘Keep People Inspired’
When we start looking at them as a friendly learning tool – that we deal with as a team – we can use them as a resource for success.
And that’s exactly how we want you to kick start this course. So, let’s dive in!
You do not need any prior experience within trade shows, events, or marketing. No matter if you are a beginner (first time participating at a trade show or event) or you’ve been in the game for a long time, there will be valuable information for you to learn.
Yes. All the courses are in English. You need a basic understanding of English, but do not need to be proficient.
If you want a tailored solution for your team or business please reach out to us here.
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Natasja Gamborg Rasmussen
Marketing Specialist
We look forward to hearing from you!
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