Despite the enormous time and money put into trade fairs, very few can pinpoint the specific results this investment provide
We want to change that

Why the personal meeting
matters more now than ever

Meeting in person is incomparable. It can do something very special and will always survive all “attacks”. Yes, you can shop online in seconds, but you won’t get the smiles, handshakes, conversations, reunions, surprises, inspiration, aspiration or hugs that you do at the fair.

That is why we must become more skilled. We owe that to each other and to all those who invest the most precious thing they have. Their time.

Connecting the disconnected

Our dream is to unite face-to-face marketing professionals from across the world. To develop and nurture the tremendous potential that all of us who work with face-to-face marketing possess. 

All of our resources and skills must come into play. By gathering new knowledge, by studying new trends, by challenging each other and by sharing what we have, we can all improve ourselves professionally and set new standards for face-to-face marketing. 

We are on a mission

We want to challenge the status quo. We want to build a community. We want to learn from each other’s experiences. We want to stay inquisitive and find answers. Where we need them. When we need them.

Staging the personal meeting

The ambition is that The Trade Show Academy always will be able to cover all the knowledge and insights about all the important topics. 
Topics like the ROI, objectives, the personal meeting, booth staff training, booth zones, measurement of results, lead generation.
All the input that come into play when you need to stay successful in staging the personal meeting.

Online courses tailored to you

Many marketing and event professionals may feel all alone when planning and executing trade shows and events.
But there is plenty of help to get. From planning and executing to
collecting your fantastic results.

Knowing what you get out of all your hard work is what matters. 
This is were The Trade Show Academy comes in. We’ve created courses tailored the different stages in your trade show participation. 


We look at some of the biggest pains in trade show planning and help you overcome them in an easy and manageable way. No 6-hour videos. Just short and to the point. 


We’ll give you the tools to align, motivate and train your trade show staff, so that everyone knows how to give guests the best experience and which objectives to aim for. 


Your trade show results will be clear and you’ll know if you have meet your objectives. By knowing this, you know what to do different and optimize for next time. 

Get a discount, when you shop more courses

Choose one of our predefined course bundles and train your skills within different areas of trade show and events

Shop 3 courses

Save 15%

Shop +3 Courses

Save 30%

Shop +5 courses

Save 40%

Design Your Own

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Shop more. Save more.

The more courses you purchase, the more remarkable deal you get.
Choose one of our course packages and train your skills within several areas of trade show and events.

Shop Course Bundles

2 courses
Save 10%

3 courses
Save 15%

4 courses
Save 20%

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+30 years of industry-specific trade show and event knowledge

and training of +10.000 professionals

Meet the Expert Jakob Dyrbye

With 28+ years of experience within the trade show and event industry and hosting hundreds of seminars, workshops, lectures, and kick-off meetings.

Having thousands of guests talking about everything that moves within the industry of trade shows, exhibitions, events, and experiences. 

Jakob is the “go-to-guy”, the living face-to-face marketing toolbox. 

Get in touch

Please fill in your information and we’ll get back to you as soon as possible. We look forward to meeting you!