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85% of an exhibitor's success depends on the teams performance

“It is essential for a company’s success that both management and employees continuously get the necessary (formal) trade show and event training. 

Countless man-hours and vast economic resources go into trade shows, exhibitions, conferences, events, and experiences around the world. Yet very few of us can pinpoint the specific benefits these investments provide, why I ask: can you afford not to train your team?”

– Jakob Dyrbye, Owner of The Trade Show Academy 

Your Ultimate Online Trade Show Training
See trade show courses

What others say about The Trade Show Academy

We wanted to get the most effective strategy in place for our most important fair, EuroShop. Jakobs vast knowledge changed our approach and perspective of stand design and roles.

After the workshop, we were definitely better prepared and had a more extensive outline of our mission.

We would recommend Jakob to any company looking to improve their face-to-face marketing performance."
Lukasz MarusiaInternational Sales Director, Clever Frame International
Fantastic teaching. Everyone - from beginners to seasoned pros - feels well prepared.

We left with a new mindset about trade show behavior and a shared understanding of what it entails
- with everything from roles and responsibilities to signal value. We all feel well-prepared for our next event.
Sarah Wöhliche PedersenCommunications Consultant
Jakob conveyed the material in an easy-to-understand, effective and professional manner.

We left with a noticeable change - new and useful knowledge, a shared understanding and alignment,
and concrete tools to strengthen value creation in our trade show work.

I can highly recommend.
Mette Skovgaard PetersenHead of Communication and Marketing
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