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Measuring your return on investment (ROI) and sales activities can be difficult,
and often why exhibitions and events can be deemed as a waste of time.
However, there are other ways to prove your success… Meet your new friend ROO [return on objectives],
a method that plays great importance for more qualitative and non-sales activities.
You’ll gain a deeper understanding of how to measure the success of your trade show efforts.
After this course, you’ll be able to make decisions [based on data] about which trade shows to attend,
how to allocate your budget, how to optimize your performance, and much more.
You’ll also be able to communicate the value of your trade show efforts [time and ressources]
to your boss and team are paying off this time based on knowledge.
I wanted to advance my knowledge
and get the best ROI for my company when we are at events.
This course has helped me understand and plan out events better for our team.
The modules are short and easy to understand,
and I enjoyed the templates you provided as well.
We now have specific insights of our many different events
that we can actually work with.
… use ROI and ROO effectively for benchmarking your trade show activities
… KNOW how to measure success based on ypur objectives
… uncover areas you can count that will give you real insight of your event
… communicate the value of your trade show efforts based on knowledge
… structure your evaluation procedure for even better results
We’ll explore the concept of ROI – return on investment – and how to calculate it for your trade shows and events.
You’ll learn about the different elements of ROI, how to measure your costs and revenue, and how to analyze your ROI results to see how you’re doing.
And we’ve included an actual ROI calculator – so you don’t have to crunch those numbers yourself.
We’re shifting our focus to ROO – return on objectives – and in this module, we’ll show you why it’s equally important.
You’ll learn about the importance of setting clear objectives for your trade shows and events, how to align your objectives with your business goals, and how to measure your success based on those objectives
After your trade show is over, the real work begins. We’ll discuss the crucial follow-up and post-event evaluation process.
You’ll learn how to follow-up on leads AND no-shows, and how to use post-event evaluation to improve your future trade show performance.
We’ll get into why it’s so important to measure the success of your trade shows and events.
And how measuring your success can help you make informed decisions and ultimately optimize your performance.
Included ROO examples and more …
We’ll sum up the most important points that you can implement in your work with measuring, counting and calculating ROI and ROO.
This course is the most important course of all. If you do nothing else do this.
Our mindset and all our knowledge is built around this:
When you set objectives you know if you reached them. AND you know where to optimize and improve your activities.
Without clear objectives its impossible to KNOW if you reached them.
Therefore as a bonus we’re giving you our ‘Set Clear Objectives and Achieve Measurable Results’ course.
We’ll dive into the difference between purpose and objectives.
Clear objectives are crucial for improving your trade show results and achieving your business objectives. By utilizing this methodology, you can optimize your trade show performance and successfully meet the expectations of your team as well as management
We walk through a theoretical approach with definitions and understanding of success, purpose, and objectives.
And why setting clear objectives for your trade show participation are essential for success.
I this modul we’ll go into a more practical approach, where we via best practices, and exercise dive into how to formulate clear goals and measurable objectives.
The objective-setting method eliminates guesswork and delivers measurable results, which positively impact your trade show performance.
Using S.M.A.R.T objectives
In this worksheet you write down your personal objectives, your departments or teams objectives and your company objectives
Summary of the most important factors of goal and objective setting.
By the end of the course, you’ll have the tools and techniques you need to approach trade shows and objective-setting with confidence, creativity, and a results-driven mindset.
Jakob’s charisma, expressive body language, warmth, and well-balanced humor make his approach highly effective and genuinely enjoyable.
Imagine you’re a marketing manager. For the past 8 months, you’ve been planning your company’s attendance for a trade show.
This is not your first show. Everything is packed and ready to go. You attend. Everything went great. You think … You’re actually unsure just how great it went.
If ALL of the 50 people you’ve talked to actually turns into new business opportunities or orders, the money you’ve spent attending is paying off for your company.
We recognize that it can be difficult to monitor the ROI down to the last dollar right after a show, because often there is a delay from the show ends till the leads are turned into clients.
However, there are several ways in which to evaluate the success of your event that does not rely solely on the leads you generate.
That’s where this course on ROI vs. ROO comes in because we need to know if the trade show did benefit to your company’s bottom line.
Before you can measure the outcome and results of your hard work, you need to have predefined both your KPI’s and objectives before your show.
Set up metrics, so you can count, measure, and track post-revenue and objectives.
The ROI-model and ROO-model accounts for different KPIs across teams.
When you know how and what you measure, you can track and optimize for the next trade show or event.
Look at the successes and build from there.
From Guesswork to Data-driven Insights
Wish to get REAL insight and know if you efforts are paying off at your fairs, exhibitions and events?
This bundle will give you ALL the techniques to set your objectives, create your lead generation process from start to finish and measure the outcome of your sales and marketing efforts.
– The extended version
Target, Track and Triumph
To this bundle, we’ve added the extra course ‘Fill your Booth with [Potential] Customers’.
For you who not only wants techniques for measurement, but also marketing tips and tricks for targeting the right audience at the right time.
And set the stage for success
This is Jakob Dyrbye. His knowledge of trade shows and events extends over 30 years.
It’s his passion, and love, for trade shows that drives his high ratings and overwhelmingly positive feedback from marketing, sales, HR and managers, who he has taught and trained since 2009.
He has spent countless hours at exhibitions and trade shows around the world as a professional observer and partner. This knowledge he always uses in his teaching to give real-life examples and personal experiences.
So, you do not only get one of the most competent trade show experts – you also get a pretty experienced public speaker and educator.
He has trained people varying from large international companies to 1-person companies.
Lifetime access
Stay ahead of the curve with continuous trade show training. The content is yours.
Learn whenever. Wherever. 24/7
With our on-demand courses,
you can learn wherever and whenever.
On the computer, tablet or phone.
Cheaper than in-person courses
Attain the skills and knowledge crucial
for trade show success. For only a fraction of
a trade show booth.
We’ve tried to make it as easy as possible for you to get started, but if need an introduction to our online course, we’ve got you covered.
Do you have any questions or need support with this course, please reach out to us. We look forward to hearing from you!
Lifetime access
Stay ahead of the curve with continuous trade show training. The content is yours – no strings attached.
Learn whenever. Wherever. 24/7
With our on-demand courses, everyone can learn wherever and whenever. On the computer, tablet or phone. Without leaving the office.
Cheaper than in-person courses
Attain the skills and knowledge crucial for trade show success. For only a fraction of a trade show booth.
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