Are you getting value for your money? Find out exactly what your trade shows, conferences and events are worth.
Monitoring and measuring your return on investment (ROI) and ice-cold sales activities can be difficult, and often why trade fairs, exhibitions and events can be deemed as a waste of time. However, there are several other ways to demonstrate your success. Meet your new friend ROO (return on objectives), a metric that plays great importance for more qualitative and non-sales activities.
We’ll explore the concept of ROI – return on investment – and how to calculate it for your trade shows and events.
You’ll learn about the different elements of ROI, how to measure your costs and revenue, and how to analyze your ROI results to see how you’re doing.
And we’ve included an actual ROI calculator – so you don’t have to crunch those numbers yourself.
We’ll get into why it’s so important to measure the success of your trade shows and events.
And how measuring your success can help you make informed decisions and ultimately optimize your performance.
Put your new knowledge to the test or try out our ROI calculator.
We’ll sum up the most important points that you can implement in your work with measuring, counting and calculating ROI and ROO.
Meet your instructor, Jakob Dyrbye
Jakob Dyrbye is a trade show and event expert with 28 years of experience (and counting) who has worked with companies such as Siemens, Carlsberg, Unilever and The Danish Armed Forces.
He has a master’s degree in business administration and postgraduate courses with IAA from Reklameskolen and Customer Management Experience from Global CEM.
He’s the owner of design and exhibition agency, Faust Dyrbye that:
Since 2009 he’s held kick-offs, seminars, webinars for +7000 trade show, event, and marketing professionals in Denmark and abroad. He’s also spent countless hours at exhibitions and trade shows around the world as a professional observer and partner.
Our course is designed to be both accessible and available for trained trade show professionals and newcomers providing you with definitions, tools and useful examples relating to trade show and events. This includes professionals:
In this course, we tap into how you can demonstrate success with both ROI (return on investment) that focuses on ice-cold sales and numbers and your new friend: ROO (return on objectives), a metric that plays great importance for more qualitative and non-sales activities.
Before you can measure the outcome and results of your hard work, you need to have predefined both your KPI’s and objectives before your show.
Set up metrics, so you can count, measure, and track post-revenue and objectives. The ROI-model and ROO-model accounts for different KPIs across teams.
When you know how and what you measure, you can track and optimize for the next trade show or event. Look at the successes and build from there.
As a bonus for enrolling in this trade show course, we’re giving you free access to our ‘Set Clear Objectives and Achieve Measurable Results’ course.
Our mindset and all our knowledge is built around this:
When you know, what your objectives are, it will make it 100 times easier to measure the return on them. That’s why it’s always included, when you purchase any one of our courses.
What you can expect to gain from the course:
You do not need any prior experience within trade shows, events, or marketing. No matter if you are a beginner (first time participating at a trade show or event) or you’ve been in the game for a long time, there will be valuable information for you to learn.
Yes. All the courses are in English. You need a basic understanding of English, but do not need to be proficient.
If you want a tailored solution for your team or business please reach out to us here.
Choose one of our predefined course bundles and train your skills within different areas of trade show and events
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"With our ROI-calulator we don’t just have specific insights into our many different events. We also save a lot of time because our events are put into system before, during and after."
We’ve tried to make it as easy for you to get started, but if need an introduction to our online course, we’ve got you covered.
Do you have any questions or need support with this course, please reach out to us. We look forward to hearing from you!
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