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Setting the stage for success
... at trade shows  ... at events  ... at kick-offs  ... at personal meetings 

Who would benefit from Jakob's talk?

Book expert Jakob Dyrbye

Jakob’s knowledge of trade shows, exhibitions and events extends over 30 years. It’s his passion, and love, for trade shows that drives his high ratings and overwhelmingly positive feedback from marketing, sales, HR and managers, who he has taught and trained since 2009.

He has spent countless hours at exhibitions and trade shows around the world as a professional observer and partner. This knowledge he always uses in his teaching to give real-life examples and personal experiences.  

So, you do not only get one of the most competent trade show experts – you also get a pretty experienced public speaker and educator. He has trained people varying from international companies with 150 attendees to 1-person companies.

The Money Was Incredibly Well Spent!

The workshop with Jakob has given us a brand-new mindset when it comes to trade show participation. We’ve gained a ‘stage approach’ that makes us sharper and more aware of how to create the best possible results.

Now we have a clear framework and practical tools to set precise objectives – and most importantly – ensure we reach the right people with the right messages. The team is highly motivated!

Jakob is an incredibly skilled and engaging facilitator, and highly relevant to our business. What once seemed overwhelming, he breaks down into concrete, hands-on tactics that we can easily put into action.

I would recommend this workshop to anyone attending a trade show – whether it’s with 300 or 30,000 participants. Jakob really proved that it doesn’t take much to be far better prepared.

Søren Østergaard
CEO, Wimex

A TALK

Jakob will make your brain "pop"
and go "aha" when he explains
complex [trade show] stuff
in a simple and colourful way.

I want to book Jakob

1:1 SPARRING

Exhibitors can book Jakob for a tailored session suited their specifc needs

Book Jakob here

WORKSHOPS/STAFF TRAINING

At a workshop/staff training session
we dive into specific challenges
of the companies and exhibitors

I would love to attend

SEMINAR/WEBINARS

... Range in content, format and subject.

Take me to upcoming events
Christoffer Back - Group Sales & Marketing Director, Ocee & Four Design
Christoffer Back - Group Sales & Marketing Director, Ocee & Four Design
Jakob Dyrbye's talk on trade show and exhibition tactics was both informative and engaging.

He delivered his insights with a clear and concise presentation style, making it easy for the audience to understand and follow along.

Jakob offered real-world examples that illustrated his points, giving us a clear idea of what we could do to improve our own exhibition and trade show return on investment.
Pia Marie Schougaard  - Owner, Coredesign
Pia Marie Schougaard - Owner, Coredesign
Wow. What a rewarding aha-moment!

Under Jakob Dyrbye's guidance, I uncovered a world beyond my expectations. Trade show planning revealed itself not just as logistics, but as a colorful, in-depth, and psychologically intriguing world.

A kind of theater where every element, from the booth layout and zones to the use of colors, plays a crucial role in the stories and experiences we create for our visitors.
Kasper Feldt - Consultant and Sales Manager, Cobi Rehab
Kasper Feldt - Consultant and Sales Manager, Cobi Rehab
I would give Jakob 5 stars for his engagement and knowledge bank.

The workshop was incredibly valuable, largely thanks to Jakob's passion and expertise.

If it weren't for the fact that people tend to lose concentration after three hours, we could have continued much longer. There was much more I wanted to see, hear, and experience.
Mette Skovgaard Petersen – Communications- og marketingmanager – Wicotec Kirkebjerg
Terrific workshop. Everyone - from beginners to seasoned pros - feels well-prepared.

Jakob’s passion for face-to-face marketing really shines through. His approach and commitment to the material and not least the participants were great. We had some new apprentices and students with us, so it was important to get concrete tools from the workshop. We got that. And more.

We left with a new mindset about trade show behavior and a shared understanding - with everything from roles and responsibilities to signal value. We all feel well-prepared.

The Outline

Book Jakob
Choose the type of session
that suits you followed by a date and time.
Pre-meeting

We walk through the subjects you want Jakob to address, and decide which are most essential for your group.

Preparation

Jakob prepares the tailored talk so your group participates and gets involved in the different subjects.

The Talk

Jakob will make your brain “pop” and go “aha” when he explains complex [trade show] stuff in a simple and colourful way.

Follow-up and Evaluation

We always follow up. If anything is missing or you need Jakob to elaborate on a subject, we make sure to do that. Nobody is left hanging.

Gitte Pedersen – Marketing Manager – Metro Therm
Fantastic workshop. Even the most seasoned participants were blown away.

Jakob was great at getting everyone on board - even the most seasoned pros - and managed to shed new light on trade show participation.

We’ve gained a shared and richer understanding of our objectives and learned that we each have an important role to play - just like a theater performance. Jakob has my warmest recommendations.
Michael Bekker - Business Development Director, Dedicom
A large part of our first trade show success can be credited to the right decision to contact Jakob Dyrbye and let him do what he is really good at.

Jakob supported us from start to finish and was 110% committed throughout and provided fantastic sparring and guidance

- Thank you for that!

What to expect?

Engaging and Interactive 

We believe in creating dynamic and interactive experiences for you and your team.

Customized to your needs

Whether you want to talk about the trade show booth, staff, roi/roo or traffic, we design a customized program for you. 

Flexible Formats

Want a half-day workshop, a full-day session, or a high-energy kick-off? Your decision. We can make it happen. 

What can you expect?

Engaging and Interactive 

The workshops and kick-off sessions are not your typical run-of-the-mill presentations. We believe in creating dynamic, interactive, and hands-on experiences that captivate your team and foster participation.

Customized to your needs

We understand that every trade show and event is unique, and that’s why our workshops and kick-off sessions are tailored to your specific requirements.

Whether you’re looking to inspire or educate, we work closely with you to design a customized program that aligns with your goals and objectives.

Expert facilitator 

Jakob Dyrbye is an experienced trade show professional who excel in creating engaging experiences in eye level with his audience. He brings a wealth of trade show and event knowledge, expertise, and enthusiasm.

Practical Insights 

Our workshops and kick-off sessions are designed to provide practical and actionable insights that can be implemented immediately. We focus on equipping your team with tools that they can apply in real-life trade show and event scenarios. 

Flexible Formats

We offer a variety of formats for our workshops and kick-off sessions to suit your needs. Whether you prefer a half-day workshop, a full-day session, or a high-energy kick-off to start your event, we can accommodate your requirements. 

Empowering your team

Our goal is on delivering tangible results and empower your team to excel and achieve measurable outcomes. We want to help facilitate alignment, motivation and celebration. 

A quick recap of Jakob's background

Jakob Dyrbye is a trade show and event expert with 30 years experience (and counting) who has worked with companies such as Siemens, Carlsberg, Unilever, and The Danish Armed Forces. 

He has a Master’s Degree in Business Administration and postgraduate courses in IAA from Reklameskolen and Customer Management Experience from Global CEM.

He’s the owner of design and exhibition agency, Faust Dyrbye  that:

Since 2009 Jakob has hosted kick-offs, workshops, seminars, webinars for +10.000 professionals in Denmark and abroad. See Jakob Dyrbyes LinkedIn profile.

Book Jakob

Lets talk about your trade show

Irresistibly inspiring. Sprinkled with storytelling, humor and at times provoking questions. And of course, a new mindset, trade show skills and tools that you can implement with your team straight after. That is what you can expect from a tailored session with Jakob Dyrbye. 

Request a date and time

Request a date and time

Book Jakob

Lets talk about your trade show

Irresistibly inspiring. Sprinkled with storytelling, humor and at times provoking questions. And of course, a new mindset, trade show skills and tools that you can implement with your team straight after. That is what you can expect from a tailored session with Jakob Dyrbye.