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This course is for you, who wants to upskill your booth staff,
improve performance and gain a competitive edge.
Having a well-trained staff will make all the difference
in the amount of quality leads, booked meetings and sales generated.
In the course, you will learn:
Fantastic teaching! Everyone - from beginners to seasoned pros - feels well prepared We left with a new mindset about trade show behavior and a shared understanding of what it entails with everything from roles and responsibilities to signal value. We all feel well-prepared for our next event.
Jakob conveyed the material in an easy-to-understand, effective and professional manner.
We left with a noticeable change - new and useful knowledge, a shared understanding and alignment and specific tools to strengthen value creation in our trade show work.
I can highly recommend.
Trade shows staff training is for you who want’s to excel at trade shows.
And for you who know that your staff is THE key to succes.
Trade shows are a significant investment in terms of time and money, but many exhibitors actually don’t quite know what the exact outcome of their huge effort is.
To add to that many staffers might not even want to be at the trade show, as they feel:
If you send an untrained or unengaged team to a trade show
– that is what your guests will remember.
Having a well trained team, on the other hand, will make all the difference – building confidence, attracting [the right] leads, and turning them into customers.
Ask yourself:
Have you ever experienced lack of motivation and ownership from your trade show staff?
Or little to no alignment from the individual team member all the way to top management?
Do you sometimes wish you had simple tactics to train your staff,
so you can maximize your trade show outcome?
[No matter if they are first timers or experienced trade show staffers?]
Then we believe this course is for you.
Forget about rocket science and 2-hour long videos.
Jakob Dyrbye, owner of The Trade Show Academy with 30+ years of experience, will be your teacher.
We’re getting straight to the point with useful and easy-to-implement techniques, tools and tricks that will get you and your team over the finish line.
Served in enjoyable, short video presentations.
🎥 1.1 Introduction [1.37 min.]
Here we introduce the course outline and what to expect from the lessons.
🎥 2.1 Framing the trade show as a play [3.14 min.]
We look at the trade show as a play – because it’s the same mindset you need to use to prepare for a trade show or event.
🎥 2.2 You’re on stage [6.10 min.]
We investigate which elements you need to cover to make sure your staff know their responsibilities, roles, and etiquette.
🎥 2.3 Collection of information [3.03 min.]
What information do we need? How do we share it?
🎥 2.4 Pre-show rehearsal – know your stage [3.00 min.]
Navigating the booth to optimize your staff’s performance and your customer’s experience
🎥 3.1 Who’s on the staff member list? [3.24 min.]
In this section we’ll present how to choose staff members. For each trade show and event, different personality and professional qualifications are required.
🎥 3.2 Setting demands for your team [2.08 min]
How to set demands for your staff to maximize booth traffic, generating leads, and delivering a positive attendee experience
🎥 3.3 Choose a Team Captain [1.46 min.]
How to choose a booth captain to best ensure a successful trade show experience for your whole team.
🎥 3.4 Insights, performance and Celebration [2.06 min.]
Discover how to motivate your team and how to effectively manage the booth, crowds, feedback and time slots
📖 3.5 [GUIDE] Dos, and don’ts
We’ll walk through the dos and don’ts.
🎥 4.1 Sales Representative – Key Point of Customer Contact [2.30 min.]
We discuss different sales personas. Elevate your trade show selling with effective tactics – no matter the line of business you are in.
🎥 4.2 Before, during, after – Conversion from fair to fair [3.03 min.]
How to think about conversion from exhibition to exhibition – before, during and after the trade show or event.
🎥 5.1 Playbook – Collect and systemize experiences [2.11 min.]
By making a plan (well before the show) and executing it, you’ll experience better results. We talk about creating a playbook to collect and systemize experiences
📖 5.2 [CASE]
We show you a real-life example from a Danish company using staff training to gain better, more measurable results
🎥 6.1 Summary [2.19 min.]
Here we will sum up the most important factors, so you are ready to plan your next trade show or event with your whole team.
Your investment in trade show staff training – helping your team
to the right mindset, skills and tools for them to excel – is only:
EUR 452 + VAT.
Suddenly we have this common language for how we talk, plan and attend trade shows. The videos become a useful tool that we can watch over and over. It has given us an advantageous edge, and I highly recommend this to individuals in my network and across various sectors, as I genuinely believe it is valuable for exhibitors. I rate the course 5 stars!
Consider:
If you could DOUBLE OR event TRIPLE the number of qualified leads
and get the secret to deliver the BEST possible show.
Would you hop on board?
Jakob Dyrbye’s knowledge of trade shows, exhibitions and events extends over 30 years. It’s his passion, and love, for trade shows that drives his high ratings and overwhelmingly positive feedback from marketing, sales, HR and managers, who he has taught and trained since 2009.
He has spent countless hours at exhibitions and trade shows around the world as a professional observer and partner. This knowledge he always uses in his teaching to give real-life examples and personal experiences.
He has a master’s degree in business administration and postgraduate courses with IAA from Reklameskolen and Customer Management Experience from Global CEM.
He’s the owner of design and exhibition agency, Faust Dyrbye that:
Jakob Dyrbye’s knowledge of trade shows, exhibitions and events extends over 30 years. It’s his passion, and love, for trade shows that drives his high ratings and overwhelmingly positive feedback from marketing, sales, HR and managers, who he has taught and trained since 2009.
He has spent countless hours at exhibitions and trade shows around the world as a professional observer and partner. This knowledge he always uses in his teaching to give real-life examples and personal experiences.
He has a master’s degree in business administration and postgraduate courses with IAA from Reklameskolen and Customer Management Experience from Global CEM.
He’s the owner of design and exhibition agency, Faust Dyrbye that:
… Because the clearer your trade show objectives are, the easier it is for everyone to decide if it’s worth the time and money to attend 👏
This course is the most important course of all. If you do nothing else do this.
Our mindset and all our knowledge is built around this:
When you set objectives you know if you reached them. AND you know where to optimize and improve your activities.
Without clear objectives its impossible to KNOW if you reached them.
Therefore as a bonus we’re giving you our ‘Set Clear Objectives and Achieve Measurable Results’ course.
We’ll dive into the difference between purpose and objectives.
Clear objectives are crucial for improving your trade show results and achieving your business objectives. By utilizing this methodology, you can optimize your trade show performance and successfully meet the expectations of your team as well as management
We walk through a theoretical approach with definitions and understanding of success, purpose, and objectives.
And why setting clear objectives for your trade show participation are essential for success.
I this modul we’ll go into a more practical approach, where we via best practices, and exercise dive into how to formulate clear goals and measurable objectives.
The objective-setting method eliminates guesswork and delivers measurable results, which positively impact your trade show performance.
Using S.M.A.R.T objectives
In this worksheet you write down your personal objectives, your departments or teams objectives and your company objectives
Summary of the most important factors of goal and objective setting.
By the end of the course, you’ll have the tools and techniques you need to approach trade shows and objective-setting with confidence, creativity, and a results-driven mindset.
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Do your colleagues jump up and down in pure happiness when you pick them for your next trade show or event?
Or does it more go something like this:
… “NO.”
… “Not me, I hate it.”
… “I never know what to say.”
… “I don’t know how to reach out to the guests.”
… “What if they ask about our products, I don’t know enough about them.”
Your guests won’t necessarily remember your text or the nice color on your wall, but the experience you staff provided. And they will associate this experience with your brand.
Remember, exhibiting is people business
This is why trade show staff training is the best investment you can do before any show or event. We will help convert the most sceptic colleague into the best ambassador. And give you all our best tips and tricks for trade show staff training, so your team can give a performance of a lifetime.
Something that we often get asked: “How do I strike up a conversation? I don’t know how to best engage in meaningful conversations to draw people in”
You’re not alone. Approaching people in a trade show or event setting is not your average sales spot. Luckily, there is something that can be done – find your unique angle.
We are giving you 12 ways you can communicate effectively and initiate conversations, so even the most introvert person can articulate key information and greet new prospects. You can download the guide as a PDF. Once you have purchased the course, the content will be yours!
To make it easy for you, we’ve made a template that you can download, copy and fill out with your own information!
How do you make sure that business procedures and internal agreements are kept going forward, even if it is not the same staff attending event after event?
It’s simple. You make a playbook. The playbook serves as a model and guide for planning, execution, and evaluation of the trade fair. It is a comprehensive outline of the strategies, tactics, and procedures to secure a successful trade show or exhibition.
Our ‘Playbook: How to Plan, Measure and Optimize Event Activities’ contains:
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