By adapting the zone-mindset, you make the personal meeting even more personal
as well as effective in the way you plan, design and measure your events.
Then take a look here! Straight from our toolbox to yours with 5 tested (and optimized) zone-techniques that companies have been implementing since 2008. You get the mindset and tools to build a seamless customer experience, with the right content, at the right time.
Learn new skills or build on your existing knowledge. (Almost) everything in this course is mind-bogglingly obvious and straight to the point that you’ll feel a little annoyed that you haven’t taken this course before. But today is the day, we change that!
Discover top-notch techniques for creating an effective trade show experience and transform your booth into a lead-generating machine
Exhibition or stand zones are specific areas that serve different purposes, such as product area, a welcoming area, and a social meeting area.
By adapting a zone-mindset to design your booth in areas, you make the personal meeting more personal and effective and will begin to see the remarkable change in the way you plan, optimize and measure your events.
A zone-thinking mindset will change your view on how to design your stand and help you better train your trade show and event staff as well as give you tools to perform better data-driven decisions
We understand that as a busy professional working with trade shows and events, you don’t have a lot of time to waste.
That’s why our online course is designed to be flexible and convenient, so you can learn at your own pace and fit your training around your schedule.
The course is affordable and accessible, so you don’t have to break the bank to get the training you need to succeed at your next trade show.
An overview of the course and what to expect with Jakob Dyrbye as your instructor.
Discover the key areas for a successful customer journey with an in-depth exploration and example of five different trade show booth zones.
Make a lasting impact on attendees with a warm and welcoming zone that sets the tone for the rest of the event.
Learn how to effectively display your products, and craft messaging that resonates with your audience, while standing out in a crowded and competitive environment.
An overview of the course and what to expect with Jakob Dyrbye as your instructor. Discover the key areas for a successful customer journey with an in-depth exploration and example of five different trade show booth zones.
Discover tips and tricks for authentically communicating your company’s values and unique selling propositions and build trust with attendees.
Discover how to create a friendly and relaxed space that encourages networking and relationship-building with attendees. Essentially setting up the perfect farewell scene.
Summary and key takeaways from the 5 exhibition booth zones. Implement them in your own work to optimize the customer experience throughout your booth.
Meet your instructor, Jakob Dyrbye
Jakob Dyrbye is a trade show and event expert with 28 years of experience (and counting) who has worked with companies such as Siemens, Carlsberg, Unilever and The Danish Armed Forces.
He has a master’s degree in business administration and postgraduate courses with IAA from Reklameskolen and Customer Management Experience from Global CEM.
He’s the owner of design and exhibition agency, Faust Dyrbye that:
Since 2009 he’s held kick-offs, seminars, webinars for +7000 trade show, event, and marketing professionals in Denmark and abroad. He’s also spent countless hours at exhibitions and trade shows around the world as a professional observer and partner.
You’re unsure how to effectively showcase your brand or products
You’ve managed to capture your desired audience, but they only engage with you, your products or activities for a short period of time
You’ve perfectly aligned your business objectives in your visual communication, but don’t know if they create your desired results
Your team is all over the trade show floor without any or little coordination or alignment leading to unstructured flow
I have both bad news and great news for you, if you’ve ever been in this situation.
The bad new is, you’ve probably wasted some valuable resources on your trade shows.
The great news is that you can change this!
Because as a sales, marketing, or event planner, you know how important it is to stand out in a competitive market.
We’ll provide you with practical and actionable tools, so you’ll be able to confidently showcase your brand and products at your next trade show and measure your sales and marketing activities – without leaving you feeling overwhelmed.
If you’re not familiar with zone-thinking, don’t worry! We’ll show you what we’ve done, why we’ve done it and how you can do it for your own booth.
We’ll take you through the key elements of zone-design thinking and how to apply the 5 zones for your booth to design a memorable customer journey, so you can grab the attention of visitors and generate your desired leads.
Learn how to plan and execute a successful trade show by understanding how to design and optimize your trade show booth zones. This course will provide you with the knowledge and tools to make the most out of your next trade show or event.
When you and your team start to ask the right questions, you can select the perfect staff and limit errors. By mapping out the customer journey and touchpoints throughout the stand, your team can rehearse scenarios, which increase the success rate.
By arranging your trade show booth in five areas with engaging and interactive design that attract more visitors and encourage more dwell time, you set yourself and your team for achieving better results and easing the follow-up procedure for sales.
As a bonus for enrolling in this trade show course, we’re giving you free access to our ‘Set Clear Objectives and Achieve Measurable Results’ course.
Our mindset and all our knowledge is built around this:
When you know, what your objectives are, it will make it 100 times easier to measure the return on them. That’s why it’s always included, when you purchase any one of our courses.
What you can expect to gain from the course:
As a bonus for enrolling in any of our trade show courses, we’re giving you free access to our ‘Trade Show Objectives’ course.
Our MINDSET and all our knowledge is build around this:Meet your instructor, Jakob Dyrbye
Jakob Dyrbye is a trade show and event expert with 28 years of experience (and counting) who has worked with companies such as Siemens, Carlsberg, Unilever and The Danish Armed Forces.
He has a master’s degree in business administration and postgraduate courses with IAA from Reklameskolen and Customer Management Experience from Global CEM.
He’s the owner of design and exhibition agency, Faust Dyrbye that:
Since 2009 he’s held kick-offs, seminars, webinars for +7000 trade show, event, and marketing professionals in Denmark and abroad. He’s also spent countless hours at exhibitions and trade shows around the world as a professional observer and partner.
You do not need any prior experience within trade shows, events, or marketing. No matter if you are a beginner (first time participating at a trade show or event) or you’ve been in the game for a long time, there will be valuable information for you to learn.
Yes. All the courses are in English. You need a basic understanding of English, but do not need to be proficient.
If you want a tailored solution for your team or business please reach out to us here.
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Contact Us
We’ve tried to make it as easy for you to get started, but if need an introduction to our online course, we’ve got you covered.
Do you have any questions or need support with this course, please reach out to us. We look forward to hearing from you!
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