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An online course for you who wants 5 proven zone-techniques to
design a value creating booth that attracts and engages visitors.
Done with guessing if your booth is good enough.
Now you get a tool that ensures your booth delivers the right content.
For the right guest. At the right time.
With this course, you won’t just get a list of 5 zones, you will get the formula to make every square foot work for you, increasing engagement and quality of leads.
This is a great reminder and a smart way to refresh your approach before the trade show.
The advice on setting up your booth so it catches visitors’ attention from a distance is especially useful – it’s the kind of detail that can really make a difference.
Jakob Dyrbye is the mastermind behind the zone mindset.
It’s a tool that has been developed in-house
and used since 2008 to design customer’s booths.
The zone mindset consists of 5 (elastic) booth zones.
… Which are specific areas that each serve a different purpose (product, social, etc.)
We will teach you how to use the zone-mindset
to strategically design your booth and match your objectives (fx 3 new relations or 17 booked meetings).
= which will make your dream guests remember YOU.
Ask yourself:
Do you plan the layout of your exhibition booth?
And think your booth could be doing more to attract and engage customers?
Do you wish you had a simple tool to maximize every inch of your booth?
That not helps map out activities, but also shows you how to go from ‘many’ to ‘how many’?
Then we believe this course is for you.
It’s [maybe] the only online exhibition booth course that won’t bore you after 3 lessons.
Jakob Dyrbye, owner of The Trade Show Academy with 30+ years of experience, will be your teacher.
We’re getting straight to the point with useful and easy-to-implement techniques, tools and tricks that will get you and your team over the finish line.
Served in enjoyable, short video presentations.
An overview of the course and what to expect.
Discover the key areas for a successful customer journey with an in-depth exploration and example of five different trade show booth zones.
Learn how to create a memorable first impression and a great impact on attendees with a warm and welcoming zone that sets the tone for the rest of the event.
Learn how to effectively display your products, and craft messaging that resonates with your audience, while standing out in a crowded and competitive environment.
Learn how to create engaging interactions and collect data from your visitors.
Discover tips and tricks for authentically communicating your company’s values and unique selling propositions and build trust with attendees.
Discover how to create a friendly and relaxed space that encourages networking and relationship-building with attendees. Essentially setting up the perfect farewell scene.
A visual ‘playbook’ of how to map out each zones – including tips and tricks to test your own booth.
Summary and key takeaways from the 5 exhibition booth zones. Implement them in your own work to optimize the customer experience throughout your booth.
Your investment in learning how to master the 5 zones and build a value-creating booth – without starting from scratch – is only:
EUR 426 + VAT.
We deliberately chose to minimize the number of physical products at our booth with the intention of allowing technology to capture visual attention.
We noticed significant enthusiasm and interest among those who visited our booth, confirming that the technology has contributed to creating an engaging and unique experience for our visitors.
Consider:
If you could get a proven method and ‘design’ a booth that performs every time with full control over every zone, every interaction, and every outcome – would you hop on board?
… Because the clearer your trade show objectives are, the easier it is for everyone to decide if it’s worth the time and money to attend 👏
This course is the most important course of all. If you do nothing else do this.
Our mindset and all our knowledge is built around this:
When you set objectives you know if you reached them. AND you know where to optimize and improve your activities.
Without clear objectives its impossible to KNOW if you reached them.
Therefore as a bonus we’re giving you our ‘Set Clear Objectives and Achieve Measurable Results’ course.
We’ll dive into the difference between purpose and objectives.
Clear objectives are crucial for improving your trade show results and achieving your business objectives. By utilizing this methodology, you can optimize your trade show performance and successfully meet the expectations of your team as well as management
We walk through a theoretical approach with definitions and understanding of success, purpose, and objectives.
And why setting clear objectives for your trade show participation are essential for success.
I this modul we’ll go into a more practical approach, where we via best practices, and exercise dive into how to formulate clear goals and measurable objectives.
The objective-setting method eliminates guesswork and delivers measurable results, which positively impact your trade show performance.
Using S.M.A.R.T objectives
In this worksheet you write down your personal objectives, your departments or teams objectives and your company objectives
Summary of the most important factors of goal and objective setting.
By the end of the course, you’ll have the tools and techniques you need to approach trade shows and objective-setting with confidence, creativity, and a results-driven mindset.
Got questions or want team access?
Write a mail to us at contact@thetradeshowacademy
You’re unsure how to effectively showcase your brand or products
You’ve managed to capture your desired audience, but they only engage with you, your products or activities for a short period of time
You’ve perfectly aligned your business objectives in your visual communication, but don’t know if they create your desired results
Your team is all over the trade show floor without any or little coordination or alignment leading to unstructured flow
I have both bad news and great news for you, if you’ve ever been in this situation.
The bad new is, you’ve probably wasted some valuable resources on your trade shows.
The great news is that you can change this!
Because as a sales, marketing, or event planner, you know how important it is to stand out in a competitive market.
We’ll provide you with practical and actionable tools, so you’ll be able to confidently showcase your brand and products at your next trade show and measure your sales and marketing activities – without leaving you feeling overwhelmed.
If you’re not familiar with zone-thinking, don’t worry! We’ll show you what we’ve done, why we’ve done it and how you can do it for your own booth.
We’ll take you through the key elements of zone-design thinking and how to apply the 5 zones for your booth to design a memorable customer journey, so you can grab the attention of visitors and generate your desired leads.
Learn how to plan and execute a successful trade show by understanding how to design and optimize your trade show booth zones. This course will provide you with the knowledge and tools to make the most out of your next trade show or event.
When you and your team start to ask the right questions, you can select the perfect staff and limit errors. By mapping out the customer journey and touchpoints throughout the stand, your team can rehearse scenarios, which increase the success rate.
By arranging your trade show booth in five areas with engaging and interactive design that attract more visitors and encourage more dwell time, you set yourself and your team for achieving better results and easing the follow-up procedure for sales.
You do not need any prior experience within trade shows, events, or marketing. No matter if you are a beginner (first time participating at a trade show or event) or you’ve been in the game for a long time, there will be valuable information for you to learn.
Yes. All the courses are in English. You need a basic understanding of English, but do not need to be proficient.
If you want a tailored solution for your team or business please reach out to us here.
Choose one of our predefined course bundles and train your skills within different areas of trade show and events
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