Discover techniques for increasing trade show booth traffic and learn how to attract your dream guest – even if your booth is placed in the far corner of the venue.
Are you familiar with the frustration of being stuck in the dark corners of a trade show venue, desperately searching for attendees?
Or perhaps you’ve secured a prime booth location but find yourself wondering where all the guests have gone?
Maybe you’ve encountered plenty of visitors, but they seem unrelated to your industry and show little interest in your booth.
Unfortunately, these scenarios have become increasingly common in the world of trade shows. It’s getting tougher to attract people to fairs, and even more challenging to draw the right audience to your exhibit.
However, what if we told you, there is a way to change this narrative?
What you will learn:
In less than 30 minutes, this course will provide you with marketing techniques for increasing trade show booth traffic and attracting your dream guests. You will also:
Forget about long fancy words and 2-hour long videos. We’re getting straight to the point with useful and easy-to-implement marketing techniques, tools and tricks that will help you attract the right customer for your business.
Served in enjoyable, short video presentations that will walk you through all you need to know about increasing traffic at your trade show booth.
✓ In this stage we take a closer look at driving factors behind increasing booth traffic at trade shows and their impact:
1) Responsibility 2) Time management 3) Framing 4) Creating a hook 5) Definition of success 6) Introduction to marketing methods
This module is very hands-on, where you can implement the different tactics to fit to your line of business.
✓ We take a closer look at which available marketing methods and channels there are – this is some of the fundamental stones you need to build awareness
✓ We look at the customer journey in relation to trade shows and events – what do you need to be aware of when planning your event activities
✓ We take a deeper dive into select channels with their advantages and disadvantages and how to use them in the best way – without being a marketing expert or spending 100 of hours.
✓ You’re also getting 30+ quick and easy activities/ideas to implement before, during and after your trade show and event.
✓ This course would of course not be complete without templates that you can download today and send out tomorrow. Add your own personal take and either send them out manually or make an automation flow that sends 1 mail out before, 1 during and 1 after your trade show.
✓ We offer 3 e-mail marketing-templates, 3 social media post-templates and 3 invitation-templates. If you have a unique offer, remember to add that to your template to make it more personalized and segmented for your target group.
Meet your instructor, Jakob Dyrbye
Jakob Dyrbye is a trade show and event expert with 28 years of experience (and counting) who has worked with companies such as Siemens, Carlsberg, Unilever and The Danish Armed Forces.
He has a master’s degree in business administration and postgraduate courses with IAA from Reklameskolen and Customer Management Experience from Global CEM.
He’s the owner of design and exhibition agency, Faust Dyrbye that:
Since 2009 he’s held kick-offs, seminars, webinars for +7000 trade show, event, and marketing professionals in Denmark and abroad. He’s also spent countless hours at exhibitions and trade shows around the world as a professional observer and partner.
E-course for trade show professionals:
But, what they don’t get to experience is the wonder of the personal meeting. The connection between people. The eye contact. The handshake. The body language.
Getting the stories and details behind your products straight from the source.
Therefore, it’s even more important than ever to take charge of your desired flow of guests.
And to make it your dearest priority to provide a remarkable experience that builds that deep trust that they simply cannot get by Googling.
You’ve put in a lot of effort preparing for a trade show.
Your exhibition stand is looking sharp.
The brand messages are completely aligned with your objectives. But still, something’s missing:
”We designed the best looking stand, but have no visitors”
”People are looking at our stand, but not visiting us”
”All the other stands are well-visited”
”I don’t understand why we don’t get any guests – we’ve done everything right”
And the list could go on…
The bad one first:
No, you probably haven’t done” the right thing”
And now to the great one:
You can do something about it!
Because there are several effective methods everyone can learn and use that will change the way you think about trade shows and your participation.
And for you to use every time you attend a trade show and all your other events.
One of the biggest challenges that professionals face, is finding new and effective ways to drive traffic to their specific stand.
We tackle this pain in the course by diving into marketing and stand tactics you can activate today. This will help you differentiate yourself from competitors.
By learning different creative ways to drive traffic using design, technologies, and activities aligned with your business objectives, you can attract more potential customers and thus generate more leads.
This can lead to an increase in sales and a higher ROI.
What if we told you that you could change all that with this course?
As a bonus for enrolling in this trade show course, we’re giving you free access to our ‘Set Clear Objectives and Achieve Measurable Results’ course.
Our mindset and all our knowledge is built around this:
When you know, what your objectives are, it will make it 100 times easier to measure the return on them. That’s why it’s always included, when you purchase any one of our courses.
What you can expect to gain from the course:
Choose one of our predefined course bundles and train your skills within different areas of trade show and events
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Contact Us
You do not need any prior experience within trade shows, events, or marketing. No matter if you are a beginner (first time participating at a trade show or event) or you’ve been in the game for a long time, there will be valuable information for you to learn.
Yes. All the courses are in English. You need a basic understanding of English, but do not need to be proficient.
If you want a tailored solution for your team or business please reach out to us here.
We’ve tried to make it as easy for you to get started, but if need an introduction to our online course, we’ve got you covered.
Do you have any questions or need support with this course, please reach out to us. We look forward to hearing from you!
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