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An online course for you who wants simple hooks to increase your trade show booth traffic and number of relevant guests.
No more going home with few or the ‘wrong’ leads.
Now you get tips, tricks and templates to fill your booth with your dream guests – every time. Even if your booth is placed in the far corner of the venue.
Are you familiar with the frustration of being stuck in the dark corners of a trade show venue, desperately searching for attendees?
Or perhaps you’ve secured a prime booth location but find yourself wondering where all the guests have gone?
Maybe you’ve encountered plenty of visitors, but they seem unrelated to your industry and show little interest in your booth.
Unfortunately, these scenarios have become increasingly common in the world of trade shows. It’s getting tougher to attract people to fairs, and even more challenging to draw the right audience to your exhibit and increase trade show booth traffic.
However, what if we told you, there is a way to change this narrative?
In this course, you get simple tools to make it easier than ever to increase your trade show booth traffic.
You will learn:
I am really excited that they have taken the time to make this course – it's valuable for me as it refreshes things I've forgotten but also adds some new items to my sales toolkit.
It's such a good idea to offer short courses with practical tools and tips. It's perfect that it doesn't take up too much time. All in all, thumbs up from me.
Ask yourself:
Do you work with trade show marketing?
Maybe as a 1-person team with 117 things on your plate?
Are you unhappy with the type and quality of guests invited by the organizer?
And is it a battle to attract the right type of guest or enough guests?
Do you sometimes wish you had the tools to make it easer
to increase your trade show booth traffic and attract the sales team’s dream guests?
[without having to start from scratch?]
Then we believe this course is for you.
Forget about rocket science and 2-hour long videos.
Jakob Dyrbye, owner of The Trade Show Academy with 30+ years of experience, will be your teacher.
And he’s getting straight to the point with useful and easy-to-implement techniques, tools and tricks.
It will help you increase your trade show booth traffic and attract the right customer at the right time.
Served in enjoyable, short video presentations.
We are setting the scene: One of the most important results to bring home is the number of guests visiting our booth – so how do we do that?
We take a closer look at driving factors behind increasing trade show booth traffic:
30+ quick and easy activities and ideas to implement before, during and after your trade show.
Download today, edit and send out tomorrow.
We’ll sum up the most important points that you can implement in your work with increasing your trade show booth traffic = number of [relevant] guests.
Your investment in learning how to drive more trade show booth traffic, improve your online visibility and increase the number of your dream guests – without having to be a marketing expert – is only:
EUR 359 + VAT.
It's great place to find inspiration on how to improve your trade show presence. We use it as a refresher for our experienced employees, but especially for new team members who have never attended a trade show before.
It's experts sharing valuable tips, ideas, emphasizing the importance of being 100% present at a trade show booth.
You can ask yourself:
If you could get just 10% more relevant guests to visit your booth
– without relying on guesswork or putting all your eggs in the paid ad basket.
Would you go for it?
And what about a toolbox of simple marketing hacks, techniques and tricks that you can use every time you attend a trade show to inspire specific action points?
If the answer is “YESSSS”, then you will most likely enjoy the course on trade show booth traffic.
… Because the clearer your trade show objectives are, the easier it is for everyone to decide if it’s worth the time and money to attend 👏
This course is the most important course of all. If you do nothing else do this.
Our mindset and all our knowledge is built around this:
When you set objectives you know AND you know where to optimize and improve your activities.
Without clear objectives it’s impossible to KNOW if you reached your goals and to measure your results.
Therefore as a bonus we’re giving you our ‘Set Clear Objectives and Achieve Measurable Results’ course.
We’ll dive into the difference between purpose and objectives.
Clear objectives are crucial for improving your trade show results and achieving your business objectives.
We walk through a theoretical approach with definitions and understanding of success, purpose, and objectives.
And why setting clear objectives for your trade show participation is essential for success.
In this module we’ll go into a more practical approach with best practice.
The objective-setting method eliminates guesswork and delivers measurable results. This in return positively impact your trade show performance.
Using S.M.A.R.T objectives
In this worksheet you write down objectives at 3 levels.
Summary of the most important factors of goal and objective setting.
By the end of the course, you’ll have the tools and techniques you need to approach trade shows and objective-setting with confidence, creativity, and a results-driven mindset.
Got questions or want team access?
Write a mail to us at contact@thetradeshowacademy
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