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Shop more. Save more. The more courses you purchase, the more you save. 
Can’t find a bundle that suit your needs? Contact us at contact@thetradeshowacademy.com for a tailored solution.

The Trade Show Champion

The Grand Trade Show Toolbox

Unleash your full potential at trade shows, fairs, and events with our ultimate bundle including ALL courses. 

Don’t miss the chance to become a trade show champion with an amazing 40% discount. 

We’ll take you through everything from how to set objectives, attracting the right customer at the right time to mapping out the layout of your booth, the lead follow-up process and measuring your outcome. 

Purchase for € 1.357. Before € 2.262

*Course: “Set Clear Objectives and Achieve Measurable Results” Included for FREE
**All prices exclusive of VAT 

Bundle 1 - Save 40%

Courses included:

Discover how to set crystal-clear objectives and hit measurable targets that drive success. Get the tools to answer the two most important questions: Why are you attending, and what do you want to achieve?  

Read much more about the course here

*This course is included for FREE (Value of € 332)

Discover the secrets to attract and engage [potential] customers, turning your booth into a magnet for success.

Read much more about the course here

Train your dream team. Equip your staff with the essential skills to shine on the trade show floor and create lasting impressions.

Read much more about the Trade Show Staff Training course here

Discover how to effortlessly capture leads, turning every interaction into a potential business opportunity that fuel your sales funnel.

Read much more about the Lead Generation course here

Dive into the art of booth layout with 5 key areas and make every corner count, essentially optimizing your guests’ experience and journey from start to finish.

Read much more about the course here

Not only will we introduce the terms Return on Investment (ROI) and Return on Objectives (ROO), but will also show you how to use them to ensure your efforts pay off. Included is a ROI-calculator. 

Read much more about the ROI and ROO course here

Wow. What a rewarding aha-moment!

Under Jakob Dyrbye's guidance, I uncovered a world beyond my expectations. Trade show planning revealed itself not just as logistics, but as a colorful, in-depth, and psychologically intriguing world—a kind of theater where every element, from the booth layout and zones to the use of colors, plays a crucial role in the stories and experiences we create for our visitors.
Pia Marie Schougaard
Owner, Coredesign

The Trade Show Pro

Master the Art of Goal Setting and Aligning your Team towards Measurable Success

Whether you work in sales, marketing, HR or management, this bundle is perfect for uniting your efforts across your team.

Aligning your marketing and sales efforts is the secret to unlocking a more successful outcome at your events and your gateway to a synchronized, high-impact presence. 

Purchase for € 829. Before € 1.184

*Course: “Set Clear Objectives and Achieve Measurable Results” Included for FREE
**All prices exclusive of VAT 

Bundle 2 - Save 30%

Courses included:

Discover how to set crystal-clear objectives and hit measurable targets that drive success. Get the tools to answer the two most important questions: Why are you attending, and what do you want to achieve?  

Read much more about the course here

*This course is included for FREE (Value of € 332)

Discover the secrets to attract and engage [potential] customers, turning your booth into a magnet for success.

Read much more about the course here

Train your dream team. Equip your staff with the essential skills to shine on the trade show floor and create lasting impressions.

Read much more about the Trade Show Staff Training course here

 

Discover how to effortlessly capture leads, turning every interaction into a potential business opportunity that fuel your sales funnel.

Read much more about the Lead Generation course here

Extended Staff Training

Leading your team with motivation and enhanced collaboration for a seamless experience beyond the trade show floor

This bundle is designed to equip you with the skills and tools needed for your team to create an impactful and memorable presence at trade shows, fairs, exhibitions, and beyond.

You’re not just standing at a booth – you’re creating an immersive experience that leaves a mark and drives real results.

Purchase for € 875. Before € 1.251

*Course: “Set Clear Objectives and Achieve Measurable Results” Included for FREE
**All prices exclusive of VAT 

Bundle 3 - Save 30%

Courses included:

Discover how to set crystal-clear objectives and hit measurable targets that drive success. Get the tools to answer the two most important questions: Why are you attending, and what do you want to achieve?  

Read much more about the course here

*This course is included for FREE (Value of € 332)

Train your dream team. Equip your staff with the essential skills to shine on the trade show floor and create lasting impressions.

Read much more about the Trade Show Staff Training course here

 

Discover how to effortlessly capture leads, turning every interaction into a potential business opportunity that fuel your sales funnel.

Read much more about the Lead Generation course here

Dive into the art of booth layout with 5 key areas and make every corner count, essentially optimizing your guests’ experience and journey from start to finish.

Read much more about the course here

Event ROI Unlocked

From Guesswork to Data-driven Insights

Wish to get REAL insight and know if you efforts are paying off at your fairs, exhibitions and events?

This bundle will give you the techniques to set your objectives, create your lead generation process from start to finish and measure the outcome of your sales and marketing efforts. 

You can’t improve what you don’t measure. 

Purchase for € 542. Before € 638

*Course: “Set Clear Objectives and Achieve Measurable Results” Included for FREE
**All prices exclusive of VAT 

Bundle 4 - Save 15%

Courses included:

Discover how to set crystal-clear objectives and hit measurable targets that drive success. Get the tools to answer the two most important questions: Why are you attending, and what do you want to achieve?  

Read much more about the course here

*This course is included for FREE (Value of € 332)

Master lead generation. Turn visitors into valuable leads with easy-to-implement techniques that fuel your sales funnel.

Read much more about the Lead Generation course here

Not only will we introduce the terms Return on Investment (ROI) and Return on Objectives (ROO), but will also show you how to use them to ensure your efforts pay off. Included is a ROI-calculator. 

Read much more about the ROI and ROO course here

Event ROI Unlocked - Extended Version

Target, Track and Triumph

To top off the last bundle, we’ve added the extra course ‘Fill your Booth with [Potential] Customers’ for you who not only wants techniques for measurement, but also marketing tips and tricks for targeting the right audience at the right time. 

Purchase for € 698. Before € 998

*Course: “Set Clear Objectives and Achieve Measurable Results” Included for FREE
**All prices exclusive of VAT 

Bundle 5 - Save 30%

Courses included

Discover how to set crystal-clear objectives and hit measurable targets that drive success. Get the tools to answer the two most important questions: Why are you attending, and what do you want to achieve?  

Read much more about the course here

*This course is included for FREE (Value of € 332)

Discover how to effortlessly capture leads, turning every interaction into a potential business opportunity that fuel your sales funnel.

Read much more about the Lead Generation course here

Not only will we introduce the terms Return on Investment (ROI) and Return on Objectives (ROO), but will also show you how to use them to ensure your efforts pay off. Included is a ROI-calculator. 

Read much more about the ROI and ROO course here

Discover the secrets to attract and engage [potential] customers, turning your booth into a magnet for success.

Read much more about the course here

Set Clear Objectives

Lead Generation

Staff Training

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The Beginner Box

Help! I Just Purchased a Trade Show Booth for the First Time. Now What To Do?

Are you ready to make your mark on your first trade show, fair, exhibition, conference or event?

From setting clear objectives, designing an eye-catching booth to attracting and engaging with potential customers and following up on them afterwards, we’ve got you covered every step of the way. 

This bundle is your ultimate toolkit for confidently starting your journey toward a successful experience. 

Purchase for € 847. Before € 1.211

*Course: “Set Clear Objectives and Achieve Measurable Results” Included for FREE
**All prices exclusive of VAT 
*** Exhibition Stand Design Course coming SOON

Bundle 6 - Save 30%

Courses included:

Discover how to set crystal-clear objectives and hit measurable targets that drive success. Get the tools to answer the two most important questions: Why are you attending, and what do you want to achieve?  

Read much more about the course here

*This course is included for FREE (Value of € 332)

Train your dream team. Equip your staff with the essential skills to shine on the trade show floor and create lasting impressions.

Read much more about the Trade Show Staff Training course here

 

Discover how to effortlessly capture leads, turning every interaction into a potential business opportunity that fuel your sales funnel.

Read much more about the Lead Generation course here

Design the Perfect Stand

- For you, your guests and your objectives

Don’t leave your stand design up for chance. Take full control over the design, flow and interaction with this bundle. 

Starting from setting objectives that match your overall goals to diving into the art of stand design and visual effects that capture the eye of visitors from every angle, we’ll cover all yo need to know to design the right stand for you. 

Purchase for € 819. Before € 1.171

*Course: “Set Clear Objectives and Achieve Measurable Results” Included for FREE
**All prices exclusive of VAT 
*** Exhibition Stand Design Course coming SOON 

Bundle 7 - Save 30%.
LAUNCHES SOON.

Courses included:

Discover how to set crystal-clear objectives and hit measurable targets that drive success. Get the tools to answer the two most important questions: Why are you attending, and what do you want to achieve?  

Read much more about the course here

*This course is included for FREE (Value of € 332)

Discover the secrets to attract and engage [potential] customers, turning your booth into a magnet for success.

Read much more about the course here

Dive into the art of booth layout with 5 key areas and make every corner count, essentially optimizing your guests’ experience and journey from start to finish.

Read much more about the course here

How do you design an exhibition stand that both stands out and drives higher value? That’s exactly what we’ll explore in this course. 

Read much more about the Exhibition Stand Design course here

*This course will automatically be added to your online account, when it’s live. You’ll be notified via e-mail. We thank you for your patience. 

Get a Tailor-Made Course

Get a completely tailored learning experience that is right for you, your team and your business.

Mix and Match

What you'll get:

We are diverse as people, we work for different companies with unique cultures, we sell different products, we do things differently AND we have different ambitions.

Therefore we of course offer tailored solutions to adapt to your specific needs and preferences. We know it’s not one size fits all!

What’s included: 

  • Course outline for you and your colleagues that we plan

  • 3 online workshops with Jakob

  • Access to our course library including workbooks, where you can mix and match and choose the material that fit your team, learning style and trade fair pains.

Let's get you started

Any special requirements? Reach out to our team

We’ve tried to make it as easy as possible for you to get started, but if need an introduction to our online course, we’ve got you covered.

Learn more about how our online course works here →

Get in contact

Do you have any questions or need support with this course, please reach out to us. We look forward to hearing from you!