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No more getting frustrated with business cards that go nowhere.
In the course “From visitors to customers: How to manage your leads (with the 3-step model)”, you get [simple to work with] worksheets/tools, to make it easier than ever to effectively qualify and follow-up
You will learn:
In the past, we collected business cards and notes in piles, which were hard to sort through. Now we have a clear strategy: We sort leads into 3 categories, follow up systematically, and measure our success with real numbers.
This course completely changed how we approach trade shows.
It's given us great tools to qualify leads right away,
making follow-ups more focused and faster.
Or maybe you’re struggling to generate quality leads in the first place? And you don’t know, who within your organization, is responsible for the follow up procedure?
If you can also recognize the following pains, then this course is probably for you:
The lead rocket is a simple method to qualify leads.
It consists of 3 layers: categorization, qualification and following up (ownership)
You will in the course get a walkthrough of how to effectively use it, and make most of it.
We recommend marketing and sales
use it as a collaborative tool, so everyone is aligned before the show.
Ask yourself:
Do you deal with trade show leads in your line of work?
Do you lack a clear lead process?
So that your business cards and notes pile up after events, making follow-ups a struggle?
Do you sometimes wish you had a simple method to qualify leads on the spot, making follow-ups faster and more effective? [without having to start from scratch?]
Then we believe this course is for you.
Forget about rocket science and 2-hour long videos.
Jakob Dyrbye, owner of The Trade Show Academy with 30+ years of experience, will be your teacher.
Step-by-step you will learn how to create an effective trade show lead generation process– so you don’t miss out on potential customers.
Served in enjoyable, short video presentations.
We’ll start at the beginning. What is lead generation and why is it important? If you don’t know what is before the course, you’ll definitely know after.
We answer these questions:
Topped off with with practical tips and tricks to collect and organize data.
It is a lot easier to work with lead generation, if you know why qualification of leads is important. Of course followed by simple methods for qualifying leads.
As well as practical tips and tricks to validate, evaluate and improve quality of leads.
Because we want quality over quantity. And we want to make it as easy for sales to follow-up with people, who are actually interested in our products or services.
Is there (almost) anything more annoying than not knowing who is responsible for your lead generation? That is exactly the issue we tackle in this module.
You’ll learn:
Now that we understand what lead generation and leads are, how to qualify and take ownership of them, we are ready to apply this knowledge via a workshop, tools and exercises.
We’ll finish off the course by summarizing the key points of this Trade Show Lead Generation course and topping it off with a quiz.
Your investment in learning how to master lead generation and aligning your sales and marketing team – without wasted time or effort – is only:
EUR 372 + VAT.
The course is easy to follow
and a great way to refresh your knowledge before the show The tips on evaluating and following up on leads are really useful!
Consider:
If you had an easy 3-step model, where you could sort leads into clear categories,
follow up systematically, and measure success with real numbers.
Would you hop on board?
Not having a trade show lead generation process in place, may cause you to be missing out on potential customers and make you feel like you are wasting valuable resources on tactics that aren’t delivering your desired results.
Capturing and managing leads doesn’t have to cause a headache. It can be quite the time-optimizer in the long run – that is, if you start implementing lead generation tactics before your trade show.
Our course offers a simple, but effective process that can help you align your marketing and sales efforts, qualify leads more effectively, and plan who has ownership of your leads to ensure they convert into customers. Plus, our course is designed to help beginners get up to speed quickly or build on your existing knowledge and take your trade show lead generation to the next level.
It will give you the ability to:
… Because the clearer your trade show objectives are, the easier it is for everyone to decide if it’s worth the time and money to attend 👏
This course is the most important course of all. If you do nothing else do this.
Our mindset and all our knowledge is built around this:
When you set objectives you know if you reached them. AND you know where to optimize and improve your activities.
Without clear objectives its impossible to KNOW if you reached them.
Therefore as a bonus we’re giving you our ‘Set Clear Objectives and Achieve Measurable Results’ course.
We’ll dive into the difference between purpose and objectives.
Clear objectives are crucial for improving your trade show results and achieving your business objectives. By utilizing this methodology, you can optimize your trade show performance and successfully meet the expectations of your team as well as management
We walk through a theoretical approach with definitions and understanding of success, purpose, and objectives.
And why setting clear objectives for your trade show participation are essential for success.
I this modul we’ll go into a more practical approach, where we via best practices, and exercise dive into how to formulate clear goals and measurable objectives.
The objective-setting method eliminates guesswork and delivers measurable results, which positively impact your trade show performance.
Using S.M.A.R.T objectives
In this worksheet you write down your personal objectives, your departments or teams objectives and your company objectives
Summary of the most important factors of goal and objective setting.
By the end of the course, you’ll have the tools and techniques you need to approach trade shows and objective-setting with confidence, creativity, and a results-driven mindset.
Got questions or want team access?
Write a mail to us at contact@thetradeshowacademy
We’ve tried to make it as easy as possible for you to get started, but if need an introduction to our online course, we’ve got you covered.
Do you have any questions or need support with this course, please reach out to us. We look forward to hearing from you!
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