Or maybe you’re struggling to generate quality leads in the first place? And you don’t know, who within your organization, is responsible for the follow up procedure?
If you can also recognize the following pains, then this course is probably for you:
Step-by-step create an effective lead generation process without leaving you feeling overwhelmed. And with practical solutions that you can apply right after the course.
So, you can stop going crazy over spending endless hours Googling – and start using your time on what really matters:
Making the most out of your trade show investment, and transforming your guests into quality leads.
We’ll start at the beginning. What is lead generation and why is it important? If you don’t know what is before the course, you’ll definitely know after.
We’ll dive a little deeper into what a lead is and why you need to define it. But we won’t stop here. We’ll walk through how you collect data on potential leads and what type of data you need to most efficiently generate leads.
We’ll end this module with practical tips and tricks of collection and organisation of data. You’ll discover why you want to implement this into your own trade show and event planning.
It is a lot easier to work with lead generation, if you know why qualification of leads is important. Of course followed by simple methods for qualifying leads.
As well as practical tips and tricks to validate, evaluate and improve quality of leads. Because we want quality over quantity. And we want to make it as easy for sales to follow-up with people, who are actually interested in our products or services.
Is there (almost) anything more annoying than not knowing who is responsible for your lead generation? That is exactly the issue we tackle in this module.
We’ll go through how to take ownership of leads, how to build and maintain relations with potential customers, and last not least effective methods and ways to follow up.
Now that we understand what lead generation and leads are, how to qualify and take ownership of them, we are ready to apply this knowledge via a workshop, tools and exercises.
We’ll finish off the course by summarizing the key points of this Lead Generation course and topping it off with a quiz.
Meet your instructor, Jakob Dyrbye
Jakob Dyrbye is a trade show and event expert with 28 years of experience (and counting) who has worked with companies such as Siemens, Carlsberg, Unilever and The Danish Armed Forces.
He has a master’s degree in business administration and postgraduate courses with IAA from Reklameskolen and Customer Management Experience from Global CEM.
He’s the owner of design and exhibition agency, Faust Dyrbye that:
Since 2009 he’s held kick-offs, seminars, webinars for +7000 trade show, event, and marketing professionals in Denmark and abroad. He’s also spent countless hours at exhibitions and trade shows around the world as a professional observer and partner.
Not having a trade show lead generation process in place, may cause you to be missing out on potential customers and make you feel like you are wasting valuable resources on tactics that aren’t delivering your desired results.
Capturing and managing leads doesn’t have to cause a headache. It can be quite the time-optimizer in the long run – that is, if you start implementing lead generation tactics before your trade show.
Our course offers a simple, but effective process that can help you align your marketing and sales efforts, qualify leads more effectively, and plan who has ownership of your leads to ensure they convert into customers. Plus, our course is designed to help beginners get up to speed quickly or build on your existing knowledge and take your trade show lead generation to the next level.
It will give you the ability to:
As a bonus for enrolling in this trade show course, we’re giving you free access to our ‘Set Clear Objectives and Achieve Measurable Results’ course.
Our mindset and all our knowledge is built around this:
When you know, what your objectives are, it will make it 100 times easier to measure the return on them. That’s why it’s always included, when you purchase any one of our courses.
What you can expect to gain from the course:
Choose one of our predefined course bundles and train your skills within different areas of trade show and events
You do not need any prior experience within trade shows, events, or marketing. No matter if you are a beginner (first time participating at a trade show or event) or you’ve been in the game for a long time, there will be valuable information for you to learn.
Yes. All the courses are in English. You need a basic understanding of English, but do not need to be proficient.
Upgrade to team access and start working more effectively with your trade show and event training. Please fill in your information on the right and let us know, how we best can help you and your team get started!
Natasja Gamborg Rasmussen
We look forward to hearing from you!