FAQ: Most Frequently Asked Questions
You got the questions. We got the answers!

Individual Courses

This means that it is a 100% digital learning experience. Unlike traditional training, you can learn in your own pace, you have access 24/7  and you can watch the course videos from anywhere with an internet connection.

Furthermore, you save the transportation fees on meeting in-person and employees don’t need to have to be away from the office. 

Read much more about what’s included in our online courses here

You do not need any prior experience within trade shows, events, or marketing. No matter if you are a beginner (first time participating at a trade show or event) or you’ve been in the game for a long time, there will be valuable information for you to learn.

We know you are busy, so’ve tried to keep the courses short and easy-to-follow.

Some courses lasts only 5 minutes, while the longest take approx 35 minutes to complete. This is excluding exercises, documents and tools. 

Read more about how an online course works here 

We recommend that you always start with the course Set Clear Objectives and Achieve Measurable Results, which is included [for FREE] in all course purchases. When you know your objectives, you’ll know what to count, measure and improve.

Depending on where you are in your process we would recommend moving on to Lead Generation, Increase Traffic or Staff Training. These courses will show you the foundations for an impactful trade fair or event.

You are always more than welcome to reach out to us at contact@thetradeshowacademy.com if you have ANY questions regarding the course materials. Our team will be ready to answer all your questions – you can expect a reply within 24 hours on week days. 

The courses as found on our course page are tied to a single user.

Are you more than one person in your team? Upgrade to team access and save money with multiple user logins and a dedicated membership page. Please go to the section of ‘Team Access’ to learn more. 

Our courses are designed for professionals who are involved in or interested in trade show participation. It caters to both beginners looking to understand the fundamentals and experienced individuals seeking to enhance their skills.

The course content is delivered through a combination of video lectures, written materials, case studies, and interactive exercises to provide a comprehensive and engaging learning experience.

As soon as you purchase a course, all the material will become available to you in your personal online library. You’ll receive an e-mail from our learning system ‘Simplero’ and can afterwards get started right away.

No. Once purchased, you have life time access*. Meaning you can rewatch the course material as many times as you would like. 

Please read more about lifetime access here.

Course Bundles

Our bundles include a combination of courses, resources, and materials relevant to your trade show success – with everything from the full trade show package to extended staff training. To suit different needs and trade show pains, we offer a variation of bundle combinations. 

Check out our bundle catalogue here

Yes, you can. While our bundles are pre-designed to offer a well-rounded learning experience, we understand that we all have individual learning experiences and needs. Please contact our customer support to discuss customization options.

You can also add webinars, workshop and other add-on services with Jakob Dyrbye, founder of The Trade Show Academy to your tailor-made courses. 

Upon purchase, you’ll receive immediate access to the content through our online platform (Simplero). Simply log in to your account to start learning.

Yes, you can save up to 40% upon purchasing our bundles compared to buying our individual courses separately.

Check out all our bundles here.

Team Access

Team access is great for organizations who want to enhance their trade show performance collectively and invest in the professional development of their employees. In your team access you get a dedicated membership site, chat forum and custom branding.

We offer two teams-solutions: 2-10 people and +10 people. 

Please book a short meeting with our sales team to get started with a team access. 

Yes. Team access has reduced per-user cost compared to individual memberships. That means it’s more cost-effective for your business to enroll team members. Team access can easily be scaled as an organization grows. As new team members join, it’s straightforward to add them to the existing access plan. Please get in contact with our customer service team to discuss your specific needs. 

If you purchase team access, the licenses always belong to your company. This means, that if you have purchased team access with 3 licenses and an employee leaves the company, it is possible for you to transfer access from one user to another. We would just need to know the name and e-mail of the departing and new employee, so that we can create the new login and transfer access to the courses. You will need to get in contact with our customer service to do this. 


We accept all credit cards, PayPal, QuickPay and can also provide you with an invoice. 

Other questions

Jakob Dyrbye has since 2009 helped over +10.000 marketing, sales and HR professionels within B2B and B2C achieve more success with their trade show participation via workshops, seminars, webinars and 1:1 sessions.

Go to our case studies to see the tangible results he has achieved for businesses like yours.

Go to our ‘Book the Expert’ page to read much more about what services we offer. If you do not see your required service included on the list, you’re always more than welcome to reach out via e-mail and we’ll find a tailored solution for you and your company. 

The system we use for our online courses is called Simplero. You can get the app version of it by downloading it from Appstore or Google Play. Once you’ve downloaded it, search for ‘The Trade Show Academy’ and log in. Then you’re ready to start your remarkable learning journey! 

Your e-mail with your details may be allocated in your spam folder. If you still haven’t received your login information, please reach out to our service team to help you get started. 

Can I contact you, if I still have questions?

Of course you may. Please fill in your information and we’ll get back to you as soon as possible. We look forward to talking to you.