We’re thrilled to announce a pioneering partnership with venue and organizer, Odense Congress Center. Together, we aim to shape the future landscape of trade shows – with a promise to empower exhibitors through education like never before.
As the trade show and event landscape continuously change, it’s both vital and exciting to follow the trends that shape the industry. In this article, we will guide you through 3 big trends. Sprinkled with insights from Jakob Dyrbye, Jacob Nedergaard and Michael Helm, observations, examples and tips on how to implement them.
“It is essential for a company’s success that both management and employees continuously get the necessary (formal) trade show and event training.
Countless man-hours and vast economic resources go into trade shows, exhibitions, conferences, events, and experiences around the world. Yet very few of us can pinpoint the specific benefits these investments provide, why I ask: can you afford not to train your team?”
– Jakob Dyrbye, Trade Show Expert
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