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Go-to knowledge hub of trade show insights. Discover how you can increase your outcome.
We all fight for 1 thing: Each others time. Hear Jakob’s advice on how to allocate time for creating irresistible, VIIP interactions instead of using 90-100% on logistics and ask yourself: Why should visitors visit YOU?
Want to maximize your efforts during your exhibition? Tune in to hear what steps you can take to map out the perfect customer journey and create memorable guest experiences.
Learn how to create better lead generation at your trade fair stand.
From webinars to seminars, we host several both online and in-person events.
Why train your team? Exhibiting is people business. We buy from people we like AND trust. And your beautiful booth is vital, but it just can’t generate leads itself
…. But here’s the good news: your staff can!
Today we draw parallels to the theater. How can the theater be compared to trade shows? – covering actors, audiences and manuscripts. And why is staff training essential for success?
Should you bring products to your exhibition? If yes, how many? And what about technology? These are elements trade show expert Jakob Dyrbye and digital specialist Faris Hassan discuss in today’s episode.
We’re thrilled to announce a pioneering partnership with venue and organizer, Odense Congress Center. Together, we aim to shape the future landscape of trade shows – with a promise to empower exhibitors through education like never before.
As the trade show and event landscape continuously change, it’s both vital and exciting to follow the trends that shape the industry. In this article, we will guide you through 3 big trends. Sprinkled with insights from Jakob Dyrbye, Jacob Nedergaard and Michael Helm, observations, examples and tips on how to implement them.
“It is essential for a company’s success that both management and employees continuously get the necessary (formal) trade show and event training.
Countless man-hours and vast economic resources go into trade shows, exhibitions, conferences, events, and experiences around the world. Yet very few of us can pinpoint the specific benefits these investments provide, why I ask: can you afford not to train your team?”
– Jakob Dyrbye, Trade Show Expert
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