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25% off our online courses the first 25 days in 2025 [at check out]

ALL our online courses are short and to the point

We provide you with:
  • a new mindset

  • a way to change your trade show participation from a stand-alone, non-measurable activity
    to become a strategic and measurable activity that supports your business objectives

  • tools, workbooks and Google sheets for you to use right away and we show you how to

  • methods, models and much more 
Enjoy

Want to solve your trade show pains?

Browse our popular online courses and start seeing measurable results. 

Get new insights, tools and techniques that you can implement right away. Happy learning!

Trade Show Staff Training​

How to Train Your Staff to Excel at Trade Shows

(with a Whole New Mindset)

Having a well-trained staff will make all the difference in the amount of quality leads and sales generated.

  • Create a high-performing team: Align expectations, motivations, and roles and responsibilities
  • Equip your staff with the right mindset, skills, and tools to be confident and excel at the fair
  • Learn effective communication and booth management tactics for increased visitor engagement
  • 36 minutes
  • 16 lessons
  • English
I want to know more about staff training
Shop course for € 452 (+VAT)
Michael Bekker - Business Development Director at Dedicom
The Trade Show was a big succes. We were well trained, and we knew what to do and especially what to say.
We converted 30% of our leads to clients, and had a 175% turnover of the Trade Show budget this first year.
Kasper Feldt - Consultant and Sales Manager at Cobi Rehab
I rate this course 5 stars. The videos become a useful tool that we can use as a team. Suddenly we have this
common language for how we talk, plan and attend trade shows. It is a whole new way of thinking – a different mindset.
The 5 Zone Method:

How to Plan and Design
Your Booth for
a Memorable Experience

Effectivize the way you plan, design and measure your booth activities by adapting the zone mindset.

  • Systematize your exhibition booth in 5 zones (welcome, digital, product, corporate, social) to match your objectives
  • Design a personalized customer journey at the right time, for the right visitor, with the right content
  • Build measurable activities that meet your objectives
  • 42 minutes
  • 8 lessons
  • English
I want to learn about the zones
Shop course for € 426 (+VAT)

How to Drive Traffic
to Your Trade Show Booth

and Attract the Right Visitors

Low booth traffic? Discover how to attract your dream guest(s) and increase traffic - even if your booth is placed in the far corner of the venue.

  • Elevate your marketing efforts before, during and after fairs
  • Identify optimal marketing channels and methods to increase visibility, brand recognition and audience reach
  • Optimize your resources to yield better results
  • 17 minutes
  • 21 lessons
  • English
Learn more about booth traffic
Shop course for € 359 (+VAT)
From Visitors to Customers:

How to Manage Your Leads (with the 3-Step Model)

Build an effective lead generation funnel and STOP missing out on potential customers.

  • Learn how to effectively follow up on your trade show leads
  • Understand best practices within lead generation before, during and after your trade shows
  • Learn how to develop a lead generation plan across your marketing and sales team
  • 20 minutes
  • 11 lessons
  • English
Amazing! Take me to the lead rocket
Shop course for € 372 (+VAT)
The ROI and ROO Guide:

A Simple Way to Measure the Outcome of Your Trade Shows

Are you getting value for your money? Find out exactly what your trade shows, conferences and events are worth.

  • Get a fundamental understanding of ROI and ROO
  • Resources to set up and calculate metrics that benefit different teams and KPIs
  • Learn how to measure the effectiveness and outcome of your activities to benchmark your trade shows
  • 22 minutes
  • 13 lessons
  • English
I want to know more about ROI and ROO
Shop course for € 266 (+VAT)
From Guesswork to Data-Driven Decisions

Set Clear Objectives
and Achieve
Measurable Results

You can't improve what you don't measure. Discover how to define, measure and manage your objectives.

🎁 This course is FREE when you buy any other course
  • Learn how to set objectives that align with your overall business strategy
  • Use objective-setting exercises to gain clarity and align your team's resources and efforts more effectively
  • Gain actionable insights into your trade show performance with data-driven results
  • 17 minutes
  • 6 lessons
  • English
Go to course
Shop course for € 332 (+VAT)

*included for FREE in all courses

Kasper Feldt - Consultant and Sales Manager
The Objectives Course provides a solid foundation by clearly distinguishing between purpose, goals, and objectives.
If you want to understand the relationship between these concepts, I highly recommend this course.
COMMING SOON

How to Design
the Perfect Stand

– With value creation and WOW-factor

In a sea of exhibitors it can be hard to differentiate yourself and stand out from the crowd.

So how do you design an exhibition booth that has wow factor AND creates value?

That's exactly what we dive into in this course.

See what the course is all about
Shop course for € 385 (+VAT)

We packed the courses to make it easier for you to find the right courses [and cheaper]

Check out the bundles here 👉

From Brainstorm to

Painstorm®

A 4 step model that systematically helps frame your pains and turn them into gains. ​

There are often a lot of pains associated with orchestrating a trade show or event. That's where the Painstorm Model comes in. A tool to help you structure and systematize your ideas.

It will help you:
• Rethink your activities and put them in system
• Set new targets and transform your pains to gains
• Choose actions to make it a clear task to be solved

You can steal over 150 pains turned into gains from our library to help solve ALL of your own business pains.

I want to get rid of ALL my trade show pains
Shop course for € 295 (+VAT)
Mix and Match

Get a Tailor-Made Course

Get a completely tailored learning experience that is right for you, your team and your business. We know it's not one size fits all!

We offer:

  • Course outline for you and your colleagues that we plan
  • 3 Online workshops with Jakob
  • Access to our course library including workbooks, where you can mix and match and choose the material that fit your team, learning style and trade fair pains
Contact us to learn more

Get a discount, when you shop more courses

Choose one of our predefined course bundles and train your skills within different areas of trade show and events

Choose one of our predefined bundles

Shop 3 courses

Save 15%

Shop +3 Courses

Save 30%

Shop +5 courses

Save 40%

Tailor-Made Courses

Contact Us

Explore all bundles here →

Enjoy trade show training like +10,000 others

Let's get you started

Any special requirements? Reach out to our team

We’ve tried to make it as easy as possible for you to get started, but if need an introduction to our online course, we’ve got you covered.

Learn more about how our online course works here →

Get in contact

Do you have any questions or need support with this course, please reach out to us. We look forward to hearing from you!  

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