blo_sort

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

25% off our online courses the first 25 days in 2025 [at check out]

ALL Our Online Courses are Short and to the Point

We provide you with:

    • A new mindset

 

    • A way to change your trade show participation from a stand-alone, non-measurable activity
      to become a strategic and measurable activity that supports your business objectives

 

    • Tools, workbooks Google templates and how-to guides for you to use right away

    • Methods, models and much more 
Enjoy

Want to solve your trade show pains?

Browse our popular online courses and start seeing measurable results. 

Get new insights, tools and techniques that you can implement right away. Happy learning!

Trade Show Staff Training​

How to Train Your Staff to Excel at Trade Shows

(with a Whole New Mindset)

This course is for you who wants to upskill your booth staff to increase the amount of quality leads and sales generated.

What do I get?
  • The mindset and tools to be confident and excel at the fair
  • Simple sales and communication tactics
  • Booth etiquette: The do's and don'ts
  • 36 minutes
  • 16 lessons
  • English
I want to know more about staff training
Shop course for € 452 (+VAT)
Kasper Feldt - Consultant and Sales Manager at Cobi Rehab
These videos are like a deliciously structured diet – where you can always go back to it. They become a useful tool.
The 5 Zone Method:

How to Plan and Design
Your Booth for
a Memorable Experience

An online course for you who wants a proven framework to design a value-creating booth that attracts and engages visitors. With the right content. At the right time.

What do I get?
  • The 5 zone method for maximum success
  • How to take control over your guest's journey from hello to goodbye
  • Visual examples of what works [and what doesn't]
  • 42 minutes
  • 8 lessons
  • English
I want to learn about the 5 zone framework
Shop course for € 426 (+VAT)
Michael Bekker - Business Development Director at Dedicom
The Trade Show was a big succes. We were well trained, and we knew what to do and especially what to say.
We converted 30% of our leads to clients, and had a 175% turnover of the Trade Show budget this first year.
Kasper Feldt - Consultant and Sales Manager at Cobi Rehab
I rate this course 5 stars. The videos become a useful tool that we can use as a team. Suddenly we have this
common language for how we talk, plan and attend trade shows. It is a whole new way of thinking – a different mindset.

How to Drive Traffic
to Your Trade Show Booth

and Attract the Right Visitors

An online course for you who wants simple hooks to increase your trade show booth traffic and number of the right guests.

What do I get?
  • An easy method to attract your dream guests
  • Marketing channel mix:
    How to make your LinkedIn, website and newsletter lead-magnets
  • 30 ideas for filling your booth with guests
  • 17 minutes
  • 21 lessons
  • English
Learn more about booth traffic
Shop course for € 359 (+VAT)
From Visitors to Customers:

How to Manage Your Leads (with the 3-Step Model)

An online course for you who wants an easy method to STOP missing out on potential customers. No more getting frustrated with business cards that go nowhere.

What do I get?
  • An effective 3-step model for lead generation
  • How to make a bulletproof follow up plan
    [before the trade show]
  • 4 collaborative lead tools for marketing and sales
  • 20 minutes
  • 9 lessons
  • English
Amazing! Take me to the 3-step Model
Shop course for € 372 (+VAT)
The ROI and ROO Guide:

A Simple Way
to Measure the Outcome
of Your Trade Shows

Are you getting value for your money? Find out exactly what your trade shows, conferences and events are worth.

What do I get?
  • How to evaluate your return on objectives (ROO)
  • A calculator to measure your return on investment (ROI)
  • How to allocate budget, optimize performance and measure results
    = decisions based on data, not guesswork
  • 22 minutes
  • 13 lessons
  • English
I want to know more about ROI and ROO
Shop course for € 266 (+VAT)
You’re Already Doing the Work
– Here’s How to Make It Count

Easy and Smart
Objective-Setting
for Trade Show Success

You can't improve what you don't measure. Discover how to define, measure and manage your objectives.

🎁 This course is FREE when you buy any other course
What do I get?
  • A new tactical mindset about your trade show presence
  • A 3-level system that aligns everyone's objectives
  • The simple and smart [team] objective-exercise
    (with examples of how to use it)
  • 17 minutes
  • 6 lessons
  • English
Go to course
Shop course for € 332 (+VAT)

*included for FREE in all courses

Kasper Feldt - Consultant and Sales Manager
The Objectives Course provides a solid foundation by clearly distinguishing between purpose, goals, and objectives.
If you want to understand the relationship between these concepts, I highly recommend this course.
COMMING SOON

How to Design
the Perfect Stand

– With value creation and WOW-factor

In a sea of exhibitors it can be hard to differentiate yourself and stand out from the crowd.

So how do you design an exhibition booth that has wow factor AND creates value?

That's exactly what we dive into in this course.

See what the course is all about
Shop course for € 385 (+VAT)

We packed the courses to make it easier for you to find the right courses [and cheaper]

Check out the bundles here 👉

From Brainstorm to

Painstorm®

A 4 step model that systematically helps frame your pains and turn them into gains. ​

There are often a lot of pains associated with orchestrating a trade show or event. That's where the Painstorm Model comes in. A tool to help you structure and systematize your ideas.

It will help you:
• Rethink your activities and put them in system
• Set new targets and transform your pains to gains
• Choose actions to make it a clear task to be solved

You can steal over 150 pains turned into gains from our library to help solve ALL of your own business pains.

I want to get rid of ALL my trade show pains
Shop course for € 295 (+VAT)
Mix and Match

Get a Tailor-Made Course

Get a completely tailored learning experience that is right for you, your team and your business. We know it's not one size fits all!

We offer:

  • Course outline for you and your colleagues that we plan
  • 3 Online workshops with Jakob
  • Access to our course library including workbooks, where you can mix and match and choose the material that fit your team, learning style and trade fair pains
Contact us to learn more

Get a discount, when you shop more courses

Choose one of our predefined course bundles and train your skills within different areas of trade show and events

Choose one of our predefined bundles

Shop 3 courses

Save 15%

Shop +3 Courses

Save 30%

Shop +5 courses

Save 40%

Tailor-Made Courses

Contact Us

Explore all bundles here →

Enjoy trade show training like +10,000 others

Let's get you started

Any special requirements? Reach out to our team

We’ve tried to make it as easy as possible for you to get started, but if need an introduction to our online course, we’ve got you covered.

Learn more about how our online course works here →

Get in contact

Do you have any questions or need support with this course, please reach out to us. We look forward to hearing from you!  

SIGN UP TO NEWSLETTER
[FREE GUIDE]: How to attract the right customers to your trade show booth and get even more success

You can unsubscribe at any time. By filling out the form, you accept to receive news and promotional material from us. Read more in our privacy policy

Follow us
Facebook Youtube Linkedin

© 2023 thetradeshowacademy.com – Designet af Aveo web&marketing

Learn
Services
Information