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All the Trade Show Skills
You Need in One Place 

Our #1 goal is to teach you how to make your trade show participation a strategic and measurable activity that supports your business. 

Jakob Dyrbye has since 2009 helped +10.000 professionals in sales, marketing, HR and management across various industries to achieve [more] success with their trade shows / exhibitions.

Whether you are planning your first trade show or have been in the game a long time, we’ve created something that will move you in a new direction.

So you can achieve your goals: To get better qualified leads, increase booth traffic and stand out from your competitors. 

Online Trade Show Courses

Trade Show Staff Training​

How to Train Your Staff to Excel at Trade Shows

(with a Whole New Mindset)

This course is for you who wants to upskill your booth staff to increase the amount of quality leads and sales generated.

What do I get?
Kasper Feldt - Consultant and Sales Manager at Cobi Rehab
These videos are like a deliciously structured diet – where you can always go back to it. They become a useful tool.
The 5 Zone Method:

How to Plan and Design
Your Booth for
a Memorable Experience

An online course for you who wants a proven framework to design a value-creating booth that attracts and engages visitors. With the right content. At the right time.

What do I get?
Michael Bekker - Business Development Director at Dedicom
The Trade Show was a big succes. We were well trained, and we knew what to do and especially what to say.
We converted 30% of our leads to clients, and had a 175% turnover of the Trade Show budget this first year.
Kasper Feldt - Consultant and Sales Manager at Cobi Rehab
I rate this course 5 stars. The videos become a useful tool that we can use as a team. Suddenly we have this
common language for how we talk, plan and attend trade shows. It is a whole new way of thinking – a different mindset.

How to Drive Traffic
to Your Trade Show Booth

and Attract the Right Visitors

An online course for you who wants simple hooks to increase your trade show booth traffic and number of the right guests.

What do I get?
From Visitors to Customers:

How to Manage Your Leads (with the 3-Step Model)

An online course for you who wants an easy method to STOP missing out on potential customers. No more getting frustrated with business cards that go nowhere.

What do I get?
The ROI and ROO Guide:

A Simple Way
to Measure the Outcome
of Your Trade Shows

Are you getting value for your money? Find out exactly what your trade shows, conferences and events are worth.

What do I get?
You’re Already Doing the Work
– Here’s How to Make It Count

Easy and Smart
Objective-Setting
for Trade Show Success

You can't improve what you don't measure. Discover how to define, measure and manage your objectives.

🎁 This course is FREE when you buy any other course
What do I get?

*included for FREE in all courses

Kasper Feldt - Consultant and Sales Manager
The Objectives Course provides a solid foundation by clearly distinguishing between purpose, goals, and objectives.
If you want to understand the relationship between these concepts, I highly recommend this course.
COMING SOON

How to Design
the Perfect Stand

– With value creation and WOW-factor

In a sea of exhibitors it can be hard to differentiate yourself and stand out from the crowd.

So how do you design an exhibition booth that has wow factor AND creates value?

That's exactly what we dive into in this course.

Enjoy trade show training like +10,000 others

A tailored learning experience

Lifetime access

Stay ahead of the curve with continuous trade show training. The content is yours.

Learn whenever. Wherever. 24/7

With our on-demand courses,
you can learn wherever and whenever.
On the computer, tablet or phone. 

Cheaper than in-person courses

Attain the skills and knowledge crucial
for trade show success. For only a fraction of a trade show booth.

Let's get you started

Any special requirements? Reach out to our team

We’ve tried to make it as easy as possible for you to get started, but if need an introduction to our online course, we’ve got you covered.

Learn more about how our online course works here →

Get in contact

Do you have any questions or need support with this course, please reach out to us. We look forward to hearing from you!  

From Brainstorm to

Painstorm®

A 4 step model that systematically helps frame your pains and turn them into gains. ​

There are often a lot of pains associated with orchestrating a trade show or event. That's where the Painstorm Model comes in. A tool to help you structure and systematize your ideas.

It will help you:
• Rethink your activities and put them in system
• Set new targets and transform your pains to gains
• Choose actions to make it a clear task to be solved

You can steal over 150 pains turned into gains from our library to help solve ALL of your own business pains.

Mix and Match

Get a Tailor-Made Course

Get a completely tailored learning experience that is right for you, your team and your business. We know it's not one size fits all!

We offer: