The Painstorm® Model

How to define and solve ALL your trade show pains in 4 simple steps

Internal alignment, budget limitation, too few guests at your trade show or event? 

There are many everyday pains that present an obstacle for performing your very best. They can be both personal and professional. And big, small, complex, simple, important, unimportant, urgent, non-urgent.

These pains may stand in the way of reaching of your own or your team’s goals.  In this course, we dive into how to overcome these challenges by making pains your new best friend.  

We do this by introducing: The Painstorm® Model  

A 4-step process that will solve problems, meet objectives and help you reach your goals.  

This will provide you with a more effective and collaborative team that will use a common language and process to resolve any issues within your business. 

You'll discover


What are YOUR trade show pains?

… and what are you doing to solve them?

Every business has pains. And within the trade show and event industry a lot of the pains are similar. Not having a system or a process to eliminate internal struggles, may cause you to be missing out on creating potenial value and decreasing efficiency.
With the Painstorm® Model your team will easily be able to identify and resolve issues across all areas of the organisation. This will not only improve individual and team performance, but also productivity, motivation and shared celebration.

Convert your pains into gains – in just 90 seconds

It doesn’t have to be complicated to be good. Get started with the Painstorm® Model in just 90 seconds and use it however you see fit. 

It will help you identify pain points, analyze their root causes, generate innovative solutions, and execute action plans.

When you are done with this course, you can expect to have:

Get the tools to address and solve your trade fair PAINS once and for all.
3 reasons to take this course TODAY
#1 Bridging gaps between teams
There can be several gaps for a team to work optimally such as: strategy, communication, planning or technology, which the PAINSTORM® Model can help with. 
#2 Transforming pain into gains
We have tested our PAINSTORM® Model on hundreds of businesses and professionals. It is a simple, but proven method to solve internal pains and remove obstacles.
#3 Action plan
With this framework, you'll be able to map out an action plan

This is NOW you are getting rid of all your pains

Is this course for me?

Recommended for marketing, sales, HR and management working with exhibitions and other type of events. The course is designed for teams to be used as a hands-on exercise to implement in your company. 

If you can check one or more of the following boxes, this course is probably just right for you:


Module 1) From Brainstorm to Painstorm: Introducing The Painstorm Model

We’ll start at the beginning. What is the Painstorm model and why is important? If you don’t know what is before the course, you’ll definitely know after. 

Module 2) Where does it hurt?     

Introducing step 1: Defining your pains 

Module 3) Setting new goals and objectives  

Introducing step 2: Upgrading your pains to gains 

Module 4) Bring the action 

Introducing step 3: Giving your pains actions to reach your new objectives 

Module 5) The 3 D’s: Documentation, Delegation and Deadlines  

Introducing the fourth and final step of the model: Securing success with documentation, delegation and deadlines  

Bonus course
- Completely FREE.

From guesswork to data-driven decisions: Setting clear objectives for measurable results

As a bonus for enrolling in our trade show ROI and ROO course, we’re giving you free access to our ‘Trade Show Objectives’ course.

This course is what oil is for a car – it makes everything run smoother. When you know, what your objectives are it will make it 10 times easier to measure the return on them. And that’s of course why it’s included when you purchase our ROI and ROO course.

In the Trade Show Objectives course, you’ll learn how to:

This will help you set your team up for success before they even step foot on the trade show floor. By having clear objectives in place, you’ll be able to measure your performance and achieve your goals.  

Meet your instructor​

Meet your instructor, Jakob Dyrbye

Jakob Dyrbye is a trade show and event expert with 28 years of experience (and counting) who has worked with companies such as Siemens, Carlsberg, Unilever and The Danish Armed Forces. 

He has a master’s degree in business administration and postgraduate courses with IAA from Reklameskolen and Customer Management Experience from Global CEM. 

He’s the owner of design and exhibition agency, Faust Dyrbye that:

  1. design stands, experience centers and sales showrooms
  2. offers interaction design and AV/SW integration and
  3. provide sparring, advice, and training

Since 2009 he’s held kick-offs, seminars, webinars for +7000 trade show, event, and marketing professionals in Denmark and abroad. He’s also spent countless hours at exhibitions and trade shows around the world as a professional observer and partner. 


  • You do not need any prior experience within trade shows, events, or marketing. No matter if you are a beginner (first time participating at a trade show or event) or you’ve been in the game for a long time, there will be valuable information for you to learn.

The cost of the PAINSTORM course is € 295 (+VAT), which includes video lessons, tools and exercises. You also get free access to our mobile app. 

If you want a tailored solution for your team or business please reach out to us here 

This is 100% online video course. It will introduce you to lead generation and guide you through the building blocks of creating optimized lead generation processes with hands-on tools, exercises, and examples, so you can take in the knowledge and apply it – well, right away.  

The modules are broken down into snack-sized video lessons that can be completed in as little as 5-10 minutes per day. Once you’ve paid for the course(s), there is no waiting line – you have access right away and can start learning.
Plus, you’ll have access to the course material forever, so you can revisit the content at any time. Completely stress-free.

You don’t even have to leave your spot in your office, your couch, or whichever seating you prefer. 

If that doesn’t sound awesome, we’re not sure what does. Think of it as an investment in your professional development that pays off in the long run. 

*Read more about lifetime access here 

More than one person in your team?

Upgrade to team access and start working more effectively with your trade show and event training. Please fill in your information on the right and let us know, how we best can help you and your team get started!

Natasja Gamborg Rasmussen
Head of Marketing

Get in contact

We look forward to hearing from you!