Did you know, you have ONLY 3 seconds to capture your guests’ attention?
Only 3 seconds …
This is about as long as it takes to pas a smaller trade show booth. Maybe your booth?
So you need to use your 3 seconds well:
Show the guest [it could be me]:
1). Who you are
and
2). What you offer
[Not the new TX 53125] but your fantastic product that will help will help me solve ALL of my problems [emphasis added, of course].
If I dont’ understand what you offer, I’ll pass your stand, and so will all the other guests …
Maybe I’ll walk to your competitors booth.
Who might sell exactly the same as you …
BUT they show exactly what they can do for me.
That’s why I visit their stand. And buy their products…
… Instead of yours.
Fortunately, there is an easy solution to this…
And find out whether your booth messages are clear enough
to MAKE visitors stop.
It’s quite easy. You just need a print of your booth and a person who doesn’t know your company that well. [they seem to be more objective]
Take a quick look at your booth layout [for only 3 seconds]
If you can give a clear answer to these questions:
the visitors already have one foot on your booth carpet. They know you can help them.
This test seems almost too easy, but many trade show booths actually fails this test.
We hope this first tip was helpful, and you’ll try it out before your next trade show.
Look out for tip number 2, that will help you get your dream customers to show up at your trade show booth.
Tip #2 will hit your inbox within a few days.
See you soon…
Discover techniques for increasing trade show booth traffic and learn how to attract your dream guest. Even if your booth is placed in the far corner of the trade show venue.
With explicit goals and a well-defined target group, motivated staff, and systematic (and digital) collection of leads, the follow-up will be piece of cake. The only thing it requires is that you have complete control over these 5 areas:
Which leads do you need to take home to achieve your goals – what characterizes a good, hot lead for you?
What information do you need to collect about your guests/leads, in order to be able to follow up purposefully – what do you need to remember to get answers to and permission for?
What will you follow up with and how will you send out the material? Have brochures, prices, pdfs, etc. ready before you leave.
How do you collect leads to streamlining the following-up process – do you have the right (digital) tools available?
Who does what, when? How do you easily and quickly get your leads into your CRM so that they are part of the existing sales process?
Easy and targeted follow-up starts before the fair. Mindset, ownership, internship, and time in the calendar must be aligned and fine-tuned so that your promises do not become unmanageable to keep when you return from the fair.
And just to return to my friend from the Euro Shop – my path to becoming a customer with him, could have been much smoother if he had been completely focused on the above 5 areas – and had he kept what he promised …
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