Celebration of the personal meeting

We want to raise the bar for what you can achieve through trade fairs, exhibitions, conferences and other events through online education. 

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Countless man-hours and vast economic resources go into trade shows, exhibitions, conferences, events, and experiences around the world.

Yet very few of us can pinpoint the specific benefits these investments provide, why I ask: “can you afford not to train your team?”

Since 2009 we have hosted seminars and workshops for +10,000 marketing, sales and HR professionals wanting to achieve success with their trade shows and events.

Some of our amazing clients that we've been lucky to work with

Online Courses

Up-skill, re-skill or cross-skill. Join our online learning community of face-to-face marketing professionals.  

Get the tools to effectively achieve your goals with our online courses such as Staff Training, Lead Generation, Booth Traffic and more! 

Book Workshop

Book trade show coach and expert Jakob Dyrbye for an online workshop, 1:1 session or seminar to upskill, align and motivate your team.

Get a completely tailored learning experience that is right for your team, specific trade show challenges, and learning style.

Trade Show Bundles

Are you planning a trade show and want a skill enhancement in several areas at once?

Our bundles are designed to elevate your exhibition while saving you time and money – the more courses you shop, the more you save. Choose from our selection or design your own. 

Online trade show courses for professionals

Empower your sales, marketing and HR team with trade show training like never before

At The Trade Show Academy, we’re dedicated to providing high-quality online trade show training tailored to exhibitors and professionals working with trade show management – no matter your industry, company size, or experience level.

Take our online courses and go from “business as usual” to measurable insights and always be able to answer the question from your CFO: ‘Was our money well spent?’

Online trade show courses for professionals

Upskill your sales, marketing and HR team with trade show training

Whether you wish to enhance your skills, enrich your knowledge or refine your talent within trade fair and events – you can!

Take our online courses and get the skills to plan, execute and measure the outcome of your fairs and events. Always be able to answer the question from your CFO: ‘Was our money well spent?’

Online courses for professionals

Upskill your sales, marketing and HR team with e-learning

Whether your employees wish to advance their skills, enrich their knowledge, refine their talent within trade fair and events – they can!

Take our online courses and get the skills to plan, execute and measure the outcome of your fairs and events. Always be able to answer the question from the boss: ‘Was our money well spent?’

With our on-demand courses, everyone can learn wherever and whenever they see fit. Without leaving the office or the comfort of the home. 

Objectives. Execution. Measurability.

Get the complete trade show training from A to Z

Do you dream of:

Complete trade show training from A to Z ​

Dream of getting the tools to attain quality leads and sales?

Tailor your learning experience

Learn whenever. Wherever. 24/7

Stay ahead of the curve with continuous trade show training. The courses are designed with the ambition to provide the skills and knowledge crucial for trade show success. 

With our on-demand courses, everyone can learn wherever and whenever they see fit. Without leaving the office or the comfort of the home. For only a fraction of a trade show booth. 

Tailor your learning experience

Learn whenever. Wherever. 24/7 ​

Stay ahead of the curve with continuous trade show training. The courses are designed with the ambition to provide the skills and knowledge crucial for trade show success. 

With our on-demand courses, everyone can learn wherever and whenever they see fit. Without leaving the office or the comfort of the home. For only a fraction of a trade show booth. 

Shop more. Save more.

The more courses you purchase, the more remarkable deal you get.
Choose one of our course packages and train your skills within several areas of trade show and events.

Shop Course Bundles

2 courses
Save 10%

3 courses
Save 15%

4 courses
Save 20%

More courses
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Trained Marketing, Sales and HR Professionals

Amazing cases

A selection of happy customers. We love when you succeed! 

Choose Your Trade Show Course

Get a discount, when you shop more courses

Choose one of our predefined course bundles and train your skills within different areas of trade show and events

Shop 3 courses

Save 15%

Shop +3 Courses

Save 30%

Shop +5 courses

Save 40%

Tailor-Made

Contact Us

See all Courses
Discover all Bundles

What people say about The Trade Show Academy

Free Tips, Tricks and Insights at our Knowledge Hub

Dos and Don’ts on the Trade Show Floor

Find out how to increase your trade show performance

How to Attract Guests to Your Trade Fair Booth

Give guests a reason to visit your trade fair booth that they don’t get from just Googling your company. 

5 Ways to Reduce Your Trade Show Marketing Costs

Worried about the escalating trade show expenses? This quick guide may help with just that.

7 Effective Tips for a Successful Trade Fair

Planning is essential to map out your business activities. Here are 7 tips to maximize your trade show and event outcome.

Get inspiration, tips and tricks for your next trade show and event

Webinars, seminars, kick-offs and much more!

Dos and Don’ts on the Trade Show Floor

Find out how to increase your trade show performance

Give Your Guests a Reason to Visit Your Trade Show Booth!

Find out why you should prepare thoroughly before the fair.

5 Ways to Reduce Your Trade Show Marketing Costs

Worried about the escalating trade show expenses? This quick guide may help with just that.

GEA CASE: 83% Increased Awareness

Knowledge Hub

Find inspiration. Get new industry insights. Explore trends and cases

Can you afford NOT to train your team?

“It is essential for a company’s success that both management and employees continuously get the necessary (formal) trade show and event training. 

Countless man-hours and vast economic resources go into trade shows, exhibitions, conferences, events, and experiences around the world. Yet very few of us can pinpoint the specific benefits these investments provide, why I ask: can you afford not to train your team?”

– Jakob Dyrbye, Trade Show Expert

Get in touch

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