Your Ultimate Online Trade Show Training

It's hard to KNOW the outcome from your trade show

BEST SELLING COURSE

This course is for you who wants to find out exactly what your trade shows, exhibitions, and events are worth. Are you getting value for your money?

How to measure ROI and ROO

Of exhibitors can't pinpoint the exact outcome of their trade show participation
0 %
Of companies are unaligned across departments of how to define success
0 %
Of an exhibitor's success depends on the performance of the staff
0 %
CASES

We have collected some of our amazing customer success stories. Please be inspired

EVENT CALENDAR

Check out our calendar where Jakobs elaborates on important trade show subjects

BOOK THE EXPERT

Jakob Dyrbye will set the stage for success at trade shows, exhibitions and events

NEW KNOWLEDGE

Our latest podcasts, blogs, news and trends about “about how to get success with trade shows”

Cases

We have collected some of our amazing customer success stories. Please be inspired

Event Calendar

Webinars/seminars/kick-offs/talks on subjects that make you even more succesfull

Book the expert

Jakob Dyrbye will set the stage for success at trade shows, exhibitions and events

New knowledge

Our latest podcasts, blogs, news and trends about “about how to get success with trade shows”

Online Courses

Upskill or reskill and get the tools to effectively achieve your goals with courses like Staff Training, Lead Generation and Booth Traffic.

Book the Expert

Book trade show expert Jakob Dyrbye for a workshop and get a tailored learning experience designed for your team and specific challenges.

Become a trade show champion

Get the complete trade show training for success. Choose from our selection or design your own. 

Michael Bekker – Business Development Director, Dedicom
Read More
It works! 30% of our trade show leads converted to clients.

A large part of our success can be credited to Jakob Dyrbye and The Trade Show Academy.
Especially measured by the qualified leads we brought home, where several now are great customers.

Jakob supported us from start to finish. We were well trained, and knew exactly what to do and say.

Pia Marie Schougaard – Owner, Coredesign
Read More
Wow. What a rewarding aha-moment!

Under Jakob Dyrbye's guidance, I uncovered a world beyond my expectations.
Trade show planning revealed itself not just as logistics, but as a colorful, in-depth, and psychologically intriguing world.

Where every element, from the booth layout and zones to the use of colors, plays a crucial role.
Christoffer Back – Group Sales & Marketing Director, Ocee & Four Design
Read More
Jakob offered real-world examples that illustrated his points, giving us a clear idea of what we could do to improve our own exhibition and trade show return on investment.

His presentation was a valuable resource for anyone looking to enhance their trade show presence and marketing efforts.
Sarah Wöhliche Pedersen – Communications Consultant, Industriens Uddannelser
Read More
Fantastic teaching. Everyone - from beginners to seasoned pros - feels well prepared.

We left with a new mindset about trade show behavior and a shared understanding of what it entails
- with everything from roles and responsibilities to signal value. We all feel well-prepared for our next event.
Mette Skovgaard Petersen – Head of Communication and Marketing, Wicotec Kirkebjerg
Read More
Jakob conveyed the material in an easy-to-understand, effective and professional manner.

We left with a noticeable change - new and useful knowledge, a shared understanding and alignment,
and concrete tools to strengthen value creation in our trade show work.

I can highly recommend.
Lukasz Marusia – International Sales Director, Clever Frame International
Read More
We wanted to get the most effective strategy in place for our most important fair, EuroShop.

Jakobs vast knowledge changed our approach and perspective of stand design and roles. After the workshop, we were definitely better prepared and had a more extensive outline of our mission.

We would recommend Jakob to any company looking to improve their face-to-face marketing performance.
Kasper Feldt – Consultant and Sales Manager, Cobi Rehab
Read More
I would give 5 stars for Jakob's knowledge bank.

The videos from The Trade Show Staff Training Course become a useful tool that we can use as a team. And suddenly we have this common language for how we talk, plan and attend trade shows. It is a whole new way of thinking – a different mindset.
Previous
Next
Pia Marie Schougaard
Owner, Coredesign
Read More
Wow. What a rewarding aha-moment!

Under Jakob Dyrbye's guidance, I uncovered a world beyond my expectations. Trade show planning revealed itself not just as logistics, but as a colorful, in-depth, and psychologically intriguing world.

A kind of theater where every element, from the booth layout and zones to the use of colors, plays a crucial role in the stories and experiences we create for our visitors.
Christoffer Back
Group Sales & Marketing Director, Ocee & Four Design
Read More
Jakob offered real-world examples that illustrated his points, giving us a clear idea of what we could do to improve our own exhibition and trade show return on investment.

His presentation was a valuable resource for anyone looking to enhance their trade show presence and marketing efforts.
Michael Bekker
Business Development Director, Dedicom
Read More
A large part of our first trade show success can be credited to the right decision to contact Jakob Dyrbye and let him do what he is really good at.

Jakob supported us from start to finish and was 110% committed throughout and provided fantastic sparring and guidance

- Thank you for that!
Sarah Wöhliche Pedersen
Communications Consultant, Industriens Uddannelser
Read More
Fantastic teaching. Everyone - from beginners to seasoned pros - feels well prepared.

We left with a new mindset about trade show behavior and a shared understanding of what it entails
- with everything from roles and responsibilities to signal value. We all feel well-prepared for our next event.
Mette Skovgaard Petersen
Head of Communication and Marketing, Wicotec Kirkebjerg
Read More
Jakob conveyed the material in an easy-to-understand, effective and professional manner.

We left with a noticeable change - new and useful knowledge, a shared understanding and alignment,
and concrete tools to strengthen value creation in our trade show work.

I can highly recommend.
Lukasz Marusia
International Sales Director, Clever Frame International
Read More
We wanted to get the most effective strategy in place for our most important fair, EuroShop.

Jakobs vast knowledge changed our approach and perspective of stand design and roles. After the workshop, we were definitely better prepared and had a more extensive outline of our mission.

We would recommend Jakob to any company looking to improve their face-to-face marketing performance.

Our 5-step recipe for trade show success

01. Set clear objectives for your trade show

02. Design your stand
in zones

03. Map out measurable activities 

04. Train staff with roles and responsibilities

05. Set up a lead follow-up process

Our 5-step recipe for trade show success

01. Set clear objectives for your trade show

02. Design your stand
in zones

03. Map out measurable activities 

04. Train staff with roles and responsibilities

05. Set up a lead follow-up process

Online trade show courses for professionals

Empower your sales, marketing and HR team with trade show training like never before

At The Trade Show Academy, we’re dedicated to providing high-quality online trade show training tailored to exhibitors and professionals working with trade show management – no matter your industry, company size, or experience level.

Take our online Trade Show Staff Training Course and align your booth staff and all your departments. Go from “business as usual” to real insight, allowing you to answer the question from your CFO: ‘Was our money well spent?’

THE WHY

Despite the enormous time and money put into trade fairs, only 12,5% can pinpoint the specific results this investment provide

We want to change that [and it is about time]

Our dream is to unite face-to-face marketing professionals from across the world. To give them the tools to develop and improve the tremendous potential that all of us who work with trade shows, exhibitions, and events KNOW there is. All of our resources, and skills must come into play. By gathering new knowledge, by studying new trends, by challenging each other, and by sharing what we have, we can all improve ourselves professionally, and set new standards for face-to-face marketing. 
Online trade show training for professionals

Empower your sales, marketing and HR team with trade show training like never before

At The Trade Show Academy, we’re dedicated to providing high-quality online trade show training tailored to exhibitors and professionals working with trade show management – no matter your industry, company size, or experience level.

Take our online Trade Show Staff Training Course and align your booth staff and all your departments. Go from “business as usual” to real insight, allowing you to answer the question from your CFO: ‘Was our money well spent?’

We love when you succeed

"It works! 30% of our leads converted to customers"

84% Increase in Awareness After Exhibition

53% Increase
in Course Sign Ups

A tailored learning experience

Lifetime access

Stay ahead of the curve with continuous trade show training. The content is yours – no strings attached.

Learn whenever. Wherever. 24/7

With our on-demand courses, everyone can learn wherever and whenever. On the computer, tablet or phone. Without leaving the office. 

Cheaper than in-person courses

Attain the skills and knowledge crucial for trade show success. For only a fraction of a trade show booth.

Since 2009, we have hosted seminars and workshops for +10.000 marketing, HR and sales professionals wanting to achieve success with their trade shows and events

Dos and Don’ts on the Trade Show Floor

Find out how to increase your trade show performance

How to Attract Guests to Your Trade Fair Booth

Give guests a reason to visit your trade fair booth that they don’t get from just Googling your company. 

5 Ways to Reduce Your Trade Show Marketing Costs

Worried about the escalating trade show expenses? This quick guide may help with just that.

Dos and Don’ts on the Trade Show Floor

Find out how to increase your trade show performance

5 Ways to Reduce Your Trade Show Marketing Costs

Worried about the escalating trade show expenses? This quick guide may help with just that.

7 Effective Tips for a Successful Trade Fair

Planning is essential to map out your business activities. Here are 7 tips to maximize your trade show and event outcome.

Get inspiration, tips and tricks for your next trade show and event

Webinars, seminars, kick-offs and much more!

7 Effective Tips for a Successful Trade Fair

Planning is essential to map out your business activities. Here are 7 tips to maximize your trade show and event outcome.

Get inspiration, tips and tricks for your next trade show and event

Webinars, seminars, kick-offs and much more!

Can you afford NOT to train your team?

“It is essential for a company’s success that both management and employees continuously get the necessary (formal) trade show and event training. 

Countless man-hours and vast economic resources go into trade shows, exhibitions, conferences, events, and experiences around the world. Yet very few of us can pinpoint the specific benefits these investments provide, why I ask: can you afford not to train your team?”

– Jakob Dyrbye, Trade Show Expert

Get in touch

Please fill in your information and we’ll get back to you as soon as possible. We look forward to meeting you!