Celebration of the personal meeting

We want to raise the bar for what you can achieve through trade fairs, exhibitions, conferences and other events through online education. 

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Countless man-hours and vast economic resources go into trade shows, exhibitions, conferences, events, and experiences around the world.

Yet very few of us can pinpoint the specific benefits these investments provide, why I ask: “can you afford not to train your team?”

Since 2009 we have hosted seminars and workshops for +10,000 marketing, sales and HR professionals wanting to achieve success with their trade shows and events.

Some of our amazing clients that we've been lucky to work with

Online Courses

Up-skill, re-skill or cross-skill. Join our online learning community of professionals who wish to add more value to their trade fair and events. 

Get the tools to more effectively achieve your goals and objectives with our online courses like Lead Generation, ROI and ROO, Booth Traffic and more! 

Book the Expert

We wholeheartedly believe that success with the personal meeting is not only a departmental, but a COMPANY responsibility.

To internally align and motivate your marketing, sales, AND HR team, we offer different sessions with trade show expert, Jakob Dyrbye, to help you set the stage for success.

Tailor-Made Courses

We are diverse as people, we work for different companies with unique cultures, we sell different products, we do things differently AND we have different ambitions.

This is why we offer a completely tailored learning experience that is right for your team, preferences and learning style.

Shop more. Save more.

The more courses you purchase, the more remarkable deal you get.
Choose one of our course packages and train your skills within several areas of trade show and events.

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2 courses
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3 courses
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4 courses
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Trained Marketing, Sales and HR Professionals

Amazing cases

A selection of happy customers. We love when you succeed! 
Online courses for professionals

Upskill your sales, marketing and HR team with e-learning

Whether your employees wish to advance their skills, enrich their knowledge, refine their talent within trade fair and events – they can!

Take our online courses and get the skills to plan, execute and measure the outcome of your fairs and events. Always be able to answer the question from the boss: ‘Was our money well spent?’

With our on-demand courses, everyone can learn wherever and whenever they see fit. Without leaving the office or the comfort of the home. 

Online courses for professionals

Upskill your sales, marketing and HR team with e-learning

Whether your employees wish to advance their skills, enrich their knowledge, refine their talent within trade fair and events – they can!

Take our online courses and get the skills to plan, execute and measure the outcome of your fairs and events. Always be able to answer the question from the boss: ‘Was our money well spent?’

With our on-demand courses, everyone can learn wherever and whenever they see fit. Without leaving the office or the comfort of the home. 

Online courses for professionals

Upskill your sales, marketing and HR team with e-learning

Whether your employees wish to advance their skills, enrich their knowledge, refine their talent within trade fair and events – they can!

Take our online courses and get the skills to plan, execute and measure the outcome of your fairs and events. Always be able to answer the question from the boss: ‘Was our money well spent?’

With our on-demand courses, everyone can learn wherever and whenever they see fit. Without leaving the office or the comfort of the home. 

Dream of getting the tools to attain quality leads and sales?

And do you wish to:

Dream of getting the tools to attain quality leads and sales?

Dream of getting the tools to attain quality leads and sales?

What others say about The Trade Show Academy

Discover All Trade Show Courses

Get a discount, when you shop more courses

Choose one of our predefined course bundles and train your skills within different areas of trade show and events

Shop 3 courses

Save 15%

Shop +3 Courses

Save 30%

Shop +5 courses

Save 40%

Tailor-Made

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Free Tips, Tricks and Insights at our Knowledge Hub

Dos and Don’ts on the Trade Show Floor

Find out how to increase your trade show performance

How to Attract Guests to Your Trade Fair Booth

Give guests a reason to visit your trade fair booth that they don’t get from just Googling your company. 

5 Ways to Reduce Your Trade Show Marketing Costs

Worried about the escalating trade show expenses? This quick guide may help with just that.

7 Effective Tips for a Successful Trade Fair

Planning is essential to map out your business activities. Here are 7 tips to maximize your trade show and event outcome.

Get inspiration, tips and tricks for your next trade show and event

Webinars, seminars, kick-offs and much more!

Dos and Don’ts on the Trade Show Floor

Find out how to increase your trade show performance

Give Your Guests a Reason to Visit Your Trade Show Booth!

Find out why you should prepare thoroughly before the fair.

5 Ways to Reduce Your Trade Show Marketing Costs

Worried about the escalating trade show expenses? This quick guide may help with just that.

GEA CASE: 83% Increased Awareness

Knowledge Hub

Find inspiration. Get new industry insights. Explore trends and cases

Can you afford NOT to train your team?

“It is essential for a company’s success that both management and employees continuously get the necessary (formal) trade show and event training. 

Countless man-hours and vast economic resources go into trade shows, exhibitions, conferences, events, and experiences around the world. Yet very few of us can pinpoint the specific benefits these investments provide, why I ask: can you afford not to train your team?”

– Jakob Dyrbye, Trade Show Expert

Get in touch

Please fill in your information and we’ll get back to you as soon as possible. We look forward to meeting you!